Syfe Secures $27M in Series C Funding to Expand Asia-Pacific Footprint

Singapore-based investment platform Syfe has successfully raised $27 million in its Series C funding round. The round was spearheaded by two family offices from the U.K., with additional backing from existing investors Valar Ventures and Unbound.

This latest funding brings Syfe’s total raised capital to $79 million since it started in 2017. Although the company confirmed an increase in its valuation, specific figures were not disclosed. The funds will support Syfe’s ongoing expansion, particularly in markets like Hong Kong.

Syfe plans to leverage the newly raised $27 million to accelerate product development and bring innovative investment tools to market. The company aims to enhance its offerings in the Asia-Pacific region, particularly in Hong Kong, where a portion of the population falls into the mass affluent category, defined by investable assets between $100,000 and $1 million. 

Founded in 2019 by Dhruv Arora, Syfe offers various services, including managed portfolios, fractional investing, and cash management, designed to help users take control of their financial futures. With over 100,000 users in Singapore alone, Syfe has partnered with global asset managers to bring institutional investment methodologies to individual investors.

The company’s expansion into Hong Kong aims to tap into the Asia-Pacific region, home to a large and growing mass affluent market valued at $270 billion. Despite the challenging funding environment in Asia, where venture funding dropped to its lowest level since 2015, Syfe’s successful funding round has shown its potential and resilience in the market.

Syfe’s management fees range between 0.35% and 0.65%, with no minimum investment required, making it accessible to many investors.

Syfe’s founder and CEO, Dhruv Arora, highlighted the achievement of securing quality investment in the current fundraising landscape. The newly raised capital will be used to expand Syfe’s operations in Singapore, Hong Kong, and Australia and enhance its product offerings to improve user experience. Additionally, the company plans to grow its workforce in India to support these initiatives.

In the coming weeks, Syfe will launch a new investment portfolio designed to help investors navigate market volatility. Arora noted that this portfolio would empower people to enter the market more confidently, especially as interest rates begin to decline, capturing potential market gains. The company also plans to explore potential investment opportunities and acquisitions that align with its digital-first growth strategy.

Syfe’s digital-first approach, which combines automated financial planning and investment strategies with optional human interaction, allows the company to offer institutional-grade investment products at a lower cost than traditional wealth managers.

Syfe is actively seeking strategic partnerships to expand its presence in key markets as part of its growth strategy. Earlier this year, the company teamed up with Manulife to introduce a robo-adviser platform designed to assist Mandatory Provident Fund members in Hong Kong with making informed investment choices.

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