Addepar Expands in Singapore as APAC Demands Reshape Data and AI Workflows

Addepar’s Singapore expansion signals a deeper commitment to building closer to APAC’s complex investment landscape, as the firm aligns its data and AI platform with regional needs.

Addepar has established Singapore as its Asia-Pacific (APAC) hub, marking a deeper push into the region as the company shifts from global expansion to region-led product development.

The new office, located in Marina Bay Financial Centre, will house both go-to-market and research and development teams. While Addepar has served clients in APAC since 2019—growing its regional client base by over 130% in the past two years—the Singapore hub formalises its presence and signals a more fundamental change: the region is no longer just a market, but a driver of how the platform evolves.

Addepar’s expansion comes alongside a broader, ongoing evolution of its platform. Long known for data aggregation and reporting, the company has steadily expanded its capabilities toward deeper integration, analytics, and now AI-driven workflows.

That transition, according to CTO Bob Pisani, has been building for years—and began well before the recent wave of AI adoption. 

“The problems we were solving for ourselves were the same problems our clients were bringing to us. So we extended our data infrastructure into the client environment,” he told AsiaTechDaily in an exclusive interview.

What followed was a growing demand for deeper integration—data flowing in and out of the platform, connecting with internal systems and third-party tools. By the time generative AI gained traction, the foundation was already in place.

Pisani noted that when AI capabilities emerged, they required high-quality data, and Addepar already had a strong foundation in place with well-normalised data.  This progression—from internal data infrastructure to client-facing systems and now AI—frames how Addepar is thinking about both product development and regional expansion.

Singapore as a Product Decision, Not Just a Market Entry

Singapore’s positioning as a regional financial hub is not new, but its role in global wealth flows has become more pronounced in recent years. The city-state has emerged as a key base for family offices, private banks, and asset managers looking to access Southeast Asia’s growing wealth corridors, supported by regulatory stability, cross-border capital access, and a strong ecosystem for alternative investments.

For Addepar, the decision to establish an APAC hub in Singapore appears to be tied to market access and how the company intends to operate in the region.

As CTO Bob Pisani noted:

“Establishing this office is a huge moment for Addepar because we had already established our India office many years ago—we’ve grown it quite a bit. So that was our first entry into a broader APAC definition. But now being in Singapore, which is really the financial capital of the region, and saying that we are all in on this… we’re hiring a team that is not just about commercial or go-to-market offerings, but also about R&D investments and innovation—it’s a signal that we are in this region in a very committed way.”

The emphasis on building local engineering and product capabilities, rather than limiting the presence to commercial teams is a shift toward embedding development closer to regional requirements. In a market where portfolios often span multiple jurisdictions, asset classes, and reporting standards, proximity to clients and data sources can influence how systems are designed and adapted over time.

The company’s regional strategy is closely tied to how it is approaching AI. Rather than treating AI as a standalone layer, Addepar is embedding it within a broader system architecture—one that reflects the constraints of financial workflows.

Tapping Into Singapore’s Investment Ecosystem

The expansion also builds on Addepar’s existing relationships within Singapore’s investment ecosystem. EDBI—the investment arm of SG Growth Capital, a platform backed by the Singapore Economic Development Board (EDB) and Enterprise Singapore—participated in Addepar’s 2025 Series G financing round, reflecting institutional backing for its broader global strategy.

Charmaine Kng, Partner at EDBI, said the firm’s decision to support Addepar’s regional expansion aligns with Singapore’s positioning as a base for innovation in wealth and asset management.

“We are pleased to support Addepar as it establishes its Asia-Pacific hub in Singapore, including a Centre of Excellence and product engineering capabilities. This furthers Singapore’s standing as a trusted base for innovation in wealth and asset management, and we see strong opportunities for Addepar to contribute to the growth of Singapore’s financial ecosystem.”

The Singapore hub also strengthens Addepar’s ability to serve its global client base, which spans more than 1,400 firms across approximately 60 countries managing nearly $9 trillion in assets. The expanded presence is expected to support clients not only in APAC, but across North America, Latin America, Europe, and the Middle East.

From Growth Market to Product Driver

In this context, APAC begins to look less like a growth market and more like an environment that exposes the limits of existing financial infrastructure. Fragmented data environments, cross-border portfolios, and a higher concentration of alternative assets introduce layers of complexity that are harder to standardise or abstract away.

For Addepar, operating in these conditions is not just about expanding its client base. It also creates a feedback loop—where real-world edge cases influence how the platform is built and adapted.

Building closer to these markets allows the company to address inconsistencies in data, integration, and workflows more directly, rather than retrofitting solutions from more standardised environments.

The Singapore expansion can be seen as part of a wider effort to align product development more closely with how investment workflows are evolving globally. As portfolios become more complex and geographically distributed, the ability to build infrastructure closer to those complexities is increasingly becoming a differentiating factor.

About Addepar

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in 60 countries use Addepar to manage and advise on $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva, São Paulo and Singapore.

About SG Growth Capital

SG Growth Capital is the strategic investment platform of the Singapore Economic Development Board (EDB) and Enterprise Singapore. Through our investment arms, EDBI and SEEDS, we support global leaders and local startups to drive innovation from Singapore.