Portcast Raises $6.5 Million in Series A Round to Enhance Global Supply Chain Visibility with AI

Portcast, a Singapore-based transportation technology startup, has raised US$6.5 million in its Series A funding round, which Susquehanna Asia Venture Capital led. The round also saw participation from new investors, including Hearst Ventures and Signal Ventures, and existing investors, Wavemaker Partners, TMV, and Innoport. This funding will drive innovation and enhance the company’s product offerings.

The company plans to invest the funds in generative AI technology to improve its real-time transportation visibility and predictive analytics services. With this technology, Portcast aims to bolster its risk management, transportation planning, and invoice auditing capabilities, helping global clients optimize their supply chain operations.

Portcast is a platform that offers real-time transportation visibility for global supply chains. It provides businesses with live updates on freight movements, estimated arrival times, and risk management tools. 

By integrating data from various sources such as carriers, terminals, geolocation data, and proprietary documents, Portcast enables companies to plan more effectively, reduce risks, and avoid unexpected costs. 

The platform leverages machine learning and advanced AI models to deliver actionable insights, empowering shippers and logistics providers to make data-driven decisions that improve productivity and reduce operational costs.

The startup serves a diverse client base, including logistics service providers, shippers, and transportation management systems (TMS). Trusted by industry leaders such as AIT Worldwide Logistics, FreshCo, and Wilo Group, Portcast has built a solid reputation for delivering reliable and comprehensive visibility solutions. Its platform processes over 5 million data points daily, including information from more than 370 carriers and 800 ports, offering companies a unified view of their supply chain operations.

Portcast’s CEO and founder, Nidhi Gupta, highlighted that supply chain disruptions have become increasingly common, driving up business costs worldwide. She emphasized that visibility alone is no longer sufficient and stressed the importance of transforming that data into actionable recommendations. 

With the new funding, Portcast aims to advance its risk management, transport planning, and invoice auditing capabilities, providing automated solutions that optimize supply chains and enhance customer satisfaction.

The Series A funding will also enable Portcast to expand its footprint in key regions, particularly across Asia Pacific and Europe. The company plans to deepen market penetration and collaborations with technology partners to extend its reach. 

Richard Hsu from Susquehanna Asia VC praised Portcast for its ability to transform data into practical solutions. He noted that Portcast’s platform sets a new standard in transportation visibility, providing clients with clear and explainable insights that drive better decision-making. 

Susquehanna Asia VC, the Southeast Asian and Indian venture capital arm of the global trading and investment firm Susquehanna International Group (SIG), supports growth-stage companies. With over 70 successful IPOs and M&As, SIG’s portfolio includes notable companies such as Bytedance, Kumu, and Mobile Premier League.