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Dr. Moshiel Biton is the CEO Of Addionics. Addionics provides specialized improved rechargeable batteries by redesigning their architecture. With their patent-protected scalable 3D metal fabrication method, they enhance performance, mileage, safety, cost, and charging time of batteries.
Addionics novel smart 3D structure minimizes the internal resistance and improves mechanical longevity, thermal stability and, other fundamental limitations and degradation factors in standard batteries. This process results in a significant step-change in the performance of all key battery characteristics simultaneously and enables a cheaper cost of ownership.
Dr. Moshiel Biton has completed his postdoc at Imperial College London, Ph.D. from Imperial. He has been the former chairman of the Israeli Business Club in London. He is passionate about science, an entrepreneur at heart, and in practice.
His interests lie in nanotechnology and nanomaterials, thin films, semiconductors, photovoltaic, green solar energy, batteries, fuel cells, 3D printing, additive manufacturing, and medical devices.
In an exclusive interview with AsiaTechDaily, Dr. Moshiel Biton says:
Move the fastest possible and then start accelerating 🙂Believe that you’re going to change the world and understand that it’s all a part of a big game that we are playing and try to have fun along the way.Most startups don’t understand their target audience, product, and the reasons why their target audience would use their product. What are their pain points, and how the product solve them? They should talk to as many potential customers and existing users as possible.
Dr. Moshiel Biton: 7 years ago, we started investigating the cause of hazardous explosions in batteries, such as those in the Samsung Note 7, as part of our academic research. We were some of the first researchers to explore this in real-time. We then learned how this phenomenon could be harnessed and used for our benefits. We realized the impact and potential of this technology and how it could change the world of energy storage. In 2018, we understood how we could create a more significant impact on the world by starting a company focussed on this mission, and Addionics was born.
Dr. Moshiel Biton: We are developing a new technology that will transform the way we store and deliver energy with a positive effect on the environment. We don’t have a pivot story, but our technology can be implemented in some industries in the future.
Dr. Moshiel Biton: We raised so far $6.5M in funding. The last round ($5.5M) is led by Next Gear Ventures and includes a $2.5M grant as part of the European Union’s Horizon2020 innovation competition.
Dr. Moshiel Biton: Our product speaks for itself, so when talking about it with potential clients, there is always a lot of interest. Having said that, it is important to understand your target market and product-market fit, build the right value proposition, and create marketing materials to support those efforts.
Dr. Moshiel Biton: We are not at the sales phase, so it’s less relevant. We use all the Google drive tools and Asana mostly.
Dr. Moshiel Biton: They don’t understand their target audience, product, and the reasons why their target audience would use their product. What are their pain points, and how the product solve them? They should talk to as many potential customers and existing users as possible.
Dr. Moshiel Biton: We met 30+ investors in the last year, mostly based on the ecosystem in Tel Aviv, which is unique. We also met some potential investors at conferences. The logistics are about managing this very carefully, using high-quality collaterals, and knowing your product and business plan well.
Dr. Moshiel Biton: Our product is a hardware product, so it has a longer time to market, which doesn’t fit all kinds of investors. We had to search more closely to find the right investors.
Dr. Moshiel Biton: To demonstrate the way our product can revolutionize the energy storage industry, especially for EVs.
Dr. Moshiel Biton: To target partners in the USA and Asia market in the near future.
Dr. Moshiel Biton: They lose focus.
Dr. Moshiel Biton: Watch more carefully regarding budget and development.
Dr. Moshiel Biton: They don’t understand the right – go to market, and sometimes too in love with an initial idea, which might be a wrong assumption.
Dr. Moshiel Biton: Move the fastest possible and then start accelerating 🙂
Dr. Moshiel Biton: Believe that you’re going to change the world and understand that it’s all a part of a big game that we are playing and try to have fun along the way.
Dr. Moshiel Biton: Maybe I will do more sport 🙂
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