Supermom, one of Southeast Asia’s largest parenting networks, announced that it closed its oversubscribed Series A funding round with investments amounting to S$8 million (about $6 million).
After the funding round that was led by Qualgro and participated by AC Ventures, Supermom is set to further enhance its data and product capabilities and accelerate regional expansion.
The company is currently looking for talents to build Southeast Asia’s largest consumer data powerhouse as they also continue to deliver superior value both to parents and families and to brands.
“The funding and support will allow us to serve more parents in Southeast Asia and connect them with the brands they love by building new AI and data-driven tools and hiring tech and engineering talent,” said Supermon Founder and Chairman Luke Lim.
Lim said that he is especially excited to partner with strong AI and data expert like Qualgro as they journey into the next phase of the company’s growth.
Supermom, that was established by Joan Ong, Luke Lim and Rebecca Koh,
recognises that parents often need guidance and advice from other parents who share their experiences.
The company allows parents to discover valuable crowdsourced parenting tips, best practices, and reliable product reviews that will especially help them in addressing the needs of their children.
It is facilitated by Supermom’s own communities to help parents connect with each other.
Supermom also actively collects opinions and insights from the parents as its also shares these information across its network.
Via Supermom’s website and app, parents get to chose the community that they would want to join, one that is best suited to their parenting needs and interests.
The company also partners with other private social parent communities (across Facebook, WhatsApp, Telegram etc.) to expand its reach.
At present, Supermom has a network of over 20 million parents coming from over 1,000 social communities across Southeast Asian countries.
Moreover, Supermom is a trusted data and consumer insights platform for over 200 consumer brands across multiple industries, including Mother & Child, Education, FMCG, Fashion, and Beauty.
These brands include Kimberly Clark, Procter & Gamble, and Philips, among others.
With Supermom, brands are able to engage with parents and, with their permission, acquire accurate, reliable first-party data and insights for use in marketing, lead generation, and user research.
Weisheng Neo, General Partner at Qualgro, said Supermom is a one-of-a-kind platform that provides immense value to households in Southeast Asia because of its data-centricity.
The company recognises the current gap in brands’ access to reliable, secure data on parents, a large and growing customer segment. Brands find the Supermom platform to be a treasure trove of insights and first-party data activation, he added.
Neo said that with a growing population of 250 million parents, Southeast Asia is starting to be noticed by global and national brands.
And with Supermom’s growth and customer retention, Adrian Li, Founder and Managing Partner at AC Ventures, expressed confidence that the platform is serving a long-term trend in the region.
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