Singapore’s Neon May Consider $200 M in its Next Funding Round

Immersive entertainment group NEON is reportedly considering a fresh capital injection of approximately US$200 million in its expansion plans. Sources familiar with the matter revealed that the Singapore-based company collaborates with advisors to facilitate fundraising. 

The individuals, who requested anonymity due to the confidential nature of the information, indicated that this new funding round would come after a S$150 million investment secured last year from 65 Equity Partners, a subsidiary of Singapore‘s state investment entity, Temasek Holdings.

According to industry experts, NEON’s move to seek additional capital is its strategic intent to develop further and diversify its business operations. The company’s prior investment from 65 Equity Partners has likely contributed to its growth momentum, prompting NEON to explore avenues for additional funding. 

This effort is expected to strengthen its presence and offerings within the immersive entertainment sector, witnessing increasing demand and interest from audiences worldwide.

While raising around US$200 million in fresh capital is being explored, the fundraising details remain in a preliminary phase. They are susceptible to change, as individuals familiar with the matter relayed. There isn’t an official comment from Neon’s part yet. 

NEON, which started in 1956, specializes in curating immersive experiences and exhibitions, having affiliations with franchises like Marvel’s Avengers, Jurassic Park, and The Hunger Games, as detailed on its official website. 

The company has also established collaborative partnerships with the governments of Peru and Egypt to craft original artifact IP experiences, exemplified by exhibitions such as “Machu Picchu and the Golden Empires of Peru” and “Ramses the Great and the Gold of the Pharaohs.”

Formerly known as Cityneon, the company plans on an initial public offering in Singapore in 2005, raising approximately S$5.3 million. Subsequently, in a S$318 million deal in February 2019, a consortium led by Hong Kong entrepreneur Johnson Ko and Cityneon Executive Chairman Ron Tan orchestrated the company’s transition to private ownership. 

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