Singaporean Fintech Enabler FLUID Raises $5.2M to Revolutionize B2B Purchase Financing

Singaporean fintech enabler Fluid has successfully raised $5.2 million in Series A funding, spearheaded by Insignia Ventures Partners. The funding aims to strengthen Fluid’s business-to-business purchase financing solutions.

Fluid Series A round, led by Insignia Ventures Partners, is vital for the Singapore-based startup, known for its flexible B2B purchase financing platform. This latest investment follows a successful seed round, where FLUID secured $1.8 million from Iterative and New Stack Ventures, bringing its total funding to $7 million.

Fluid aims to leverage the recent funding to enhance its product offerings and onboard larger suppliers across various sectors. Additionally, the company plans to expand its risk and engineering teams to strengthen its operations further and support its growth trajectory.

Fluid collaboration with Grab Holdings, as evidenced by the participation of an entity associated with the super app in the funding round, highlights the company’s strategic partnerships and investor backing.

Fluid, established in early 2023 by a team of fintech and e-commerce veterans, addresses the complexities of B2B payments by providing a platform that facilitates credit terms between suppliers and buyers. CEO Trasy Lou Walsh, CPO Steven Li, and CFO Ruoyun Yang lead the startup.

With over 70 percent of B2B transactions involving deferred payments, Fluid’s platform offers instant credit assessments, automated reconciliation, and secure payment options. These services enhance cash flow for businesses and reduce payment risks, ultimately improving overall payment efficiency.

Fluid’s approach to B2B payments aims to provide a customer-centric solution that benefits both suppliers and buyers. By offering flexible integrations, proprietary credit risk management, and instant settlement, Fluid seeks to level up the payment experience for businesses across various sectors. 

The platform enables suppliers to extend credit terms to buyers seamlessly while providing buyers access to purchase financing and payment flexibility. This streamlined process eliminates the uncertainties and hassles associated with traditional B2B transactions, empowering businesses to improve efficiency and ease operations.

According to Trasy Lou Walsh, the company’s mission is to simplify and consolidate the B2B transaction landscape, offering a hassle-free solution for suppliers and buyers. 

By leveraging automated processes and instant underwriting through a zero-question approach, Fluid aims to streamline B2B payments, eliminating the need for suppliers to engage with debt providers or undergo credit checks for buyers. This user-centric approach prioritizes efficiency and ease of use, ensuring a seamless experience for businesses seeking to optimize payment procedures.

With a vision to modernize B2B payment experiences, Fluid aims to provide businesses with a consumer-grade, trusted, and seamless solution. By capitalizing on its founders’ product leadership experiences and expertise in payments and lending fintechs, Fluid plans to address the evolving needs of businesses in Southeast Asia and beyond.

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