How Perx Technologies Is Redefining Customer Engagement And Loyalty?

Perx Technologies supports enterprises with an all in one solution that amalgamates omnichannel technologies and SaaS loyalty management systems to make online as well as offline engagement much more convenient. The Perx platform enables organizations to create real-time revenue-generating customer engagements instead of the traditional back-end marketing tools used for many years. The platform unifies consumers and business ecosystems into one single view for ease of management and decision-making.

The company was founded in 2011 as a B2C loyalty app by 2 ex co-founders who are no longer at Perx. Anna Gong joined in Nov 2014, and with her leadership and vision, she was able to raise a couple of key rounds to pivot the company to what it is today. Perx Technologies was re-founded, re-branded, and born in 2016 to become a world-class B2B SaaS platform serving large B2C enterprises.

The company’s headquarters is situated in Singapore, and the immensely popular algorithm-based platform scrutinizes the behavioral patterns of its clients and offers customized, provisional, and targeted offers according to their requirements.

World-famous brands such as Prudential, UOB, Abenson Group, and HSBC are among the B2C names that have benefited a great deal from Perx’s services.

Perx Technologies has raised a total of $11.1M in funding over 4 rounds. Their latest funding was raised on Mar 26, 2019, through a Series B round. The company is primarily funded by 6 investors with Access Ventures and Capital Management Group being the most recent investors.

Perx Technologies – What’s On Offer?

Perx has a data-centric approach to drive revenue. Below is a glimpse of the journey powered by technology.

• The customer engagement journey begins by leveraging the power of your customer’s data
• Build data-driven client engagements which reward customer actions
• Leverage machine learning and artificial intelligence algorithms to precisely target customers based on behavioral patterns
• Bring customer experiences to life with gamified campaigns
• Real-time performance management of the campaign
• Increase customer engagement manifold and drive revenue

A Solid Roadmap

The vision of Perx is affirmed by international corporations who have triumphantly benefited from the remarkable platform. Perx Technologies aims to be considered amongst the most rapidly advancing SaaS platforms so that the startup can scale its customer engagement solutions and reach more markets. The firm can pore on giving a notable boost to their sales and revenue while keeping a constant check on the engagement rates as well as the redemption rates via different available options or their ecosystem. In the year 2018, Perx united with the FinTech ecosystem of Oracle Banking by consolidating with Oracle Open Banking APIs. The result of this unison was phenomenal as it created the ability for retail banking clients to avail instant cashback upon successfully fulfilling campaign targets.  Quite innovative indeed!

Perx has also partnered with leading insurers, telecom gaints, and retail sector clients to drive customer engagement and revenue.

Keep a watch on this innovative startup and many such startups on Asia’s leading website – Asia Tech Daily.

Image Source – Google and official website