Meals in Minutes Raises $1.5M to Spice Up Meal Kit Offerings and Expand Globally

Malaysia-based food startup Meals in Minutes has successfully raised $1.5 million in a seed funding round, with 500 Global leading the investment and participation from an undisclosed private investor. With the infusion, Meals in Minutes aims to enhance its meal kit offerings, providing customers with more diverse and time-efficient options.

Meals in Minutes has outlined a strategic plan for utilizing the newly secured capital, intending to fuel its expansion across Singapore and Malaysia while venturing into the United Kingdom. The infusion of funds will play a crucial role in realizing this geographical expansion, allowing the startup to tap into new markets and broaden its customer base. 

The company will allocate a significant portion of the capital to research and development efforts to diversify and enhance the company’s food product selection. This strategic move is expected to contribute to the startup’s competitive edge and attract a wider audience with diverse culinary preferences.

Vin Khu, the CFO of Meals in Minutes, highlighted the key milestones that the funding aims to achieve, including a successful launch in the UK market, ongoing product development initiatives, and establishing a strong foundation for sustained growth across all targeted markets. 

Founded in 2020 by Brandon Lim and Khiara Mia, Meals in Minutes has redefined the cooking experience for busy individuals and F&B businesses alike. Specializing in halal-certified products, the startup offers frozen, portioned meals designed for quick and convenient preparation. It is living up to its name by allowing customers to cook a delicious meal in 15 minutes or less. With this, the company aims to simplify cooking for those with hectic schedules while catering to the needs of businesses in the food industry. All meals are flash-frozen and individually portioned, addressing concerns of food wastage, and are certified HALAL, HACCP, and ISO 22000. 

The emergence of food startups like Meals in Minutes coincides with a varied landscape in Southeast Asia’s food delivery sector, a growth driver for such ventures. While Grab is trying to reverse its decline, Delivery Hero, the parent company of Foodpanda, is encountering growth challenges across Asia. In Malaysia, where the food delivery market is expected to witness an annual growth rate of 11.49% from this year through 2028, Meals in Minutes stands out as a player with a unique vision.

CEO Brandon Lim articulated the startup’s mission: “Meals In Minutes was founded with the vision of simplifying cooking for individuals leading busy lives, offering them the opportunity to enjoy high-quality, clean, and nutritious meals without the associated hassle and requisite culinary skills.” Beyond individual consumers, Meals in Minutes strategically addresses challenges businesses face in the food and beverage (F&B) industry. 

The company has collaborated with CleanHub to collect plastic waste for every product sold. Currently available in premium grocery stores across Malaysia and supplied to businesses like the Malaysian karaoke chain Loud Speaker, Meals in Minutes aims for continued expansion and exploration of funding and partnership opportunities after its recent funding round.

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