SG startup Eezee eyes procurement digitalization after raising fresh funding

Eezee, a Singapore-based B2B marketplace startup, is doubling down its efforts to digitalize procurement for MNCs and government institutions in the city-state after it raised an undisclosed sum in its pre-Series A funding round.

In a statement, Eezee said the funding round was led by seed investor Wavemaker Partners and participated by other investors, including January Capital, Pags Group, the family office of Bain Capital’s Stephen Pagliuca, and existing investor Insignia Ventures.

Founded in 2017 by Logan Tan, Terence Goh, and Jasper Yap, Eezee enables businesses to streamline procurement needs, from office supplies to safety equipment and even complex industrial supplies.

The platform elevates business processes by integrating with ERPs such as SAP Ariba, Oracle, and Coupa, thus enabling businesses to remain compliant with governance objectives in an accelerated manner.

Over the past four years, the startup said has developed an effective template for driving digitalization of the procurement process that they aim to bring to the rest of the region.

Eezee creates new value exchange in business ecosystem

CEO Logan Tan said buying something should be as easy as getting online then paying for it with a click of a button.

“While B2C purchases have become increasingly convenient, the same cannot be said of the B2B experience. Procurement is a far more complex
process. Increasing accessibility and optimizing operations for buyers and suppliers on Eezee’s e-procurement marketplace creates a new value exchange in the business ecosystem,” Tan added.

Last year was a landmark year in helping suppliers digitalize. Eezee spearheaded an initiative between Singapore and Shenzhen to support four million businesses gain mutual access to new markets.

Commenting on the investment, Wavemaker Partners managing partner Paul Santos said the Eezee team is delivering a seamless, ecommerce-like experience to B2B procurement.

“Eezee integrates with the enterprise buyers’ ERP systems while providing access to products from over 1,000 specialized suppliers. They’ve signed up an impressive list of multinational clients across industries including oil & gas, defense, and aerospace,” Santos added.