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Carousell Group integrates Laku6 team to drive mobile recommerce in SE Asia
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Carousell Group, the multi-category platform for secondhand in Greater Southeast Asia, has doubled down on driving electronics recommerce across the region since acquiring control of Laku6, the leading AI-first end-to-end electronics recommerce platform in Indonesia.
The group has integrated the Laku6 team’s expertise and proprietary AI-first diagnostic technology with Carousell Group’s tens of millions of monthly active users across Greater Southeast Asia to launch new features to make selling and buying secondhand electronics more trusted and convenient.
Laku6’s dedicated Diagnostic Centre for the Singapore market, as well as their Singapore team, are now housed in the same space as Carousell’s Singapore office and regional headquarters to centralise operations and facilitate collaboration.
Additionally, both the Group and Laku6’s tech teams have been working closely to continually enhance the recommerce experience for our customers across the Group’s platforms.
One of the new features from the Laku6 integration is the launch of end-to-end service Sell to Carousell in Singapore, where users have an advanced option to sell their mobile phones directly to Carousell in under 24 hours from the comfort of their homes or by dropping-off their phones at any iStudio outlet.
The exclusive partnership with iStudio, the largest Apple Premium Reseller in Singapore, provides Carousell access to over 20 drop-off points across the island, significantly optimising logistics, and in return, provides iStudio with new selling opportunities.
“There is huge potential for electronics recommerce in Greater Southeast Asia, which is slated to grow over 2.5X to US$18.6 billion by 2026, and Carousell Group is well placed to cement our leadership. Together with Temasek unit Heliconia Capital, we had made one of the largest capital investments in the region for electronics recommerce, by earmarking US$25 million for the expansion of electronics recommerce,” said Quek Siu Rui, Group CEO and Co-founder, Carousell Group.
