Direct2U, a B2B2C-assisted e-commerce platform and a brand of Flow Commerce Private Limited, has successfully raised Rs.1.8 Cr in a Seed Round led by Inflection Point Ventures (IPV).
The funds raised will be utilized for technology development, hiring, marketing, and expansion plans. Direct2U aims to simplify cross-border e-commerce, making it accessible to businesses of all sizes.
Direct2U has strong relationships with various brands such as Samsung, Vivo, and Prestige, allowing the rural audience to select from a wide range of products.
A unique OTP mechanism along with visual proof of delivery helps build the trust of MFI partners. The company has expanded its operations in Bihar, Madhya Pradesh, Odisha, and Karnataka with 23 warehouses.
Direct2U is disrupting the rural market by providing access to finance and door-to-door delivery. The company has identified a promising white space in the rural e-commerce market and is bringing in standardized processes, elevating customer experience, generating employment for delivery staff, and providing a safe payment process.
Mitesh Shah, Co-Founder of Inflection Point Ventures, believes that Direct2U is solving all the connectivity problems and has created an integrated structure on one platform.
He thinks that their growth trajectory and growth plans, along with their support and network, will help the company to establish its leadership in this segment.
By 2026, India is expected to have 1100 million internet users and 350 million internet shoppers. Tier 2 and below locations in rural India are expected to add 88% of online shoppers and $7 billion in cumulative incremental online retail transactions between 2020 and 2030.
Direct2U, a FLOW COMMERCE company, is a fully-integrated assisted e-commerce platform that brings together lead generation, order fulfillment, cash (online transfer), and credit purchase options, along with doorstep delivery for underpenetrated rural Indian consumers.