fbpx

AsiaTechDaily – Asia's Leading Tech and Startup Media Platform

  • Topics
    • AI & Big Data
    • AR & VR
    • Blockchain
    • Clean Technology
    • Content & Games
    • Cybersecurity
    • Enterprise & SaaS
    • Gadgets & Electronics
    • Health & Bio
    • FinTech
    • IoT
    • Transportation & Logistics
    • Marketplaces & E-commerce
    • Ecosystem
    • Robotics
    • Investments
    • EdTech
    • Featured
  • Deals
    • Private Equity
    • Venture Capital
    • IPO & Markets
  • Interviews
    • Investors’ interviews
    • Founders’ interviews
  • Governments
  • Startup Program
  • Events
  • Lists
Menu
  • Topics
    • AI & Big Data
    • AR & VR
    • Blockchain
    • Clean Technology
    • Content & Games
    • Cybersecurity
    • Enterprise & SaaS
    • Gadgets & Electronics
    • Health & Bio
    • FinTech
    • IoT
    • Transportation & Logistics
    • Marketplaces & E-commerce
    • Ecosystem
    • Robotics
    • Investments
    • EdTech
    • Featured
  • Deals
    • Private Equity
    • Venture Capital
    • IPO & Markets
  • Interviews
    • Investors’ interviews
    • Founders’ interviews
  • Governments
  • Startup Program
  • Events
  • Lists
Submit Article
FinTech25 Aug 2021 4:32

The Successful bootstrapped startups Club – Zerodha – India’s Biggest Brokerage Platform Valued At More Than $3B

by AsiaTechDaily Writer
Bookmark (0)

Please login to bookmark

No account yet? Register

Zerodha was founded as a barrier-free trading platform in May 2010 by Nikhil and Nithin, the Kamath brothers, and is based out of Bengaluru, India. Zerodha is India’s biggest online broking firm responsible for pioneering the discount broking model in India.

Zerodha -About The Company

The name is derived from two words, ‘Zero’ and Sanskrit work ‘Rodha’ meaning barrier. The company offers retail and institutional broking, trading and distribution services. They are the titans of digital brokerage firms in India and are also extremely tech-savvy, involved in creating their market data research and analysis tools that help traders be informed and make the right decisions on their trades.

The Products

Their product line includes their trading platform Kite, Kite Connect API for developers, Account management system Console, and a wide range of other tools. These make the firm an attractive option for retail as well as institutional traders. Their Financial education system Varsity and Cloud-based Market alert tool Sentinel helps them stay informed about the market. They also have Quicko their tax filing system for traders and Kill Switch, a risk management system for retailers.

Business Model And Growth

As a free trade space that advertises zero barriers and discount broking, Zerodha offers its services at rates attractive enough to capture the lion’s share of the market, especially online. The company follows a volume-based approach to conducting business and generating revenue, where it reduces its commissions and other charges to attract maximum users to its platform, especially retailers. They charge 0.03% or Rs 20, whichever is lower for each inter day and F&O trade, as well as Rs 300 annually for account maintenance. They are the largest stockbrokers in terms of clients, and this is primarily due to their low charges and commission. 

Zerodha

The benefit of this model is that the low charges attract more users and this generates more revenue. The crucial point to note is that unless you pull more users than your competitors, the company will lag in income. However, as the first discount broker in the country, Zerodha already has established standing in the country and has amassed a large volume of users which benefits their growth as time passes. The company employs unique strategies and utilizes cutting edge tech to help its users, and spends no money on marketing. This speaks to the goodwill and clout they enjoy in the marketplace. Currently valued at $3 Billion, it contributes to over 15% of the country’s retail stock volume, clocking in at over 6 million users every day.

The Success Story

By capitalizing on the opportunity to be first, and utilizing their volume-based business model, Zerodha has achieved rare success as a bootstrapped FinTech startup. From its accelerated growth during Covid-19 to winning awards and achieving unicorn status in 2020, the company is on a fast track to unprecedented growth. The growth of Zerodha post-Covid comes riding the coattails of the equity market rally after their crash in March 2020. During this rally, Zerodha saw a massive surge in retail investors, reaching almost double their usual numbers pre-Covid. Such growth has also come with many achievements, prominently the ET Startup Of The Year Award for 2020. The company also became the shining beacon of excellence for bootstrapped startups, going unicorn and beyond in 2020. Currently, it is valued at $3 billion, facilitating 15% of India’s retail scene. The company seems to be on the fast track to success, all from bootstrapping.

Tweets by zerodhaonline

Tags: Account management system Consoledigital brokerage firmsdiscount broking modelFintechfree trade spaceKiteKite Connect API for developersOnline trading platform In Indiatrading platformZerodha

Similar Articles

Sabrina Peng, Chief Sustainability Officer of Ant Group, speaking about Alipay Ant Forest at COP28 in Dubai, UAE
Featured1 Dec 2023 4:28

Leveraging digital platform to amplify green participation by the public: An Ant Group case study presented at COP28

More
(Habitto Co-founder and CEO Samantha Ghiotti, Source: Cherubic Ventures)
Interviews29 Nov 2023 2:12

How Habitto managed to break into the Japanese Fintech scene in record time without knowing a word of Japanese

More
Chowis
Featured25 Nov 2023 2:11

Pierre Fabre Laboratories collaborates with Chowis Company; Analyze skin, hair, and scalp with AI diagnostic solutions

More

Weekly popular posts

Interviews4 Dec 2019
Guy Tytunovich, CHEQ – Disrupting The Ad Verification Space
more
Startup Program2 Dec 2019
Burning Cash Too Quickly? You Need To Plan Better
more
AI & Big Data8 Dec 2018
Artificial Intelligence in Autonomous Transportation – Revolutionizing the Driverless Future
more
AI & Big Data7 Dec 2018
Content discovery and creation powered by AI and ML – Building the future
more
AI & Big Data2 Dec 2018
Livehealth’s Novel Mobile Solution Changing the Indian Healthcare Space
more

Topics

Menu
  • AI & Big Data
  • AR & VR
  • Blockchain
  • Clean Technology
  • Content & Games
  • Cybersecurity
  • Enterprise & SaaS
  • Gadgets & Electronics
  • Health & Bio

Program

Menu
  • Ecosystem
  • EdTech
  • Featured
  • FinTech
  • Investments
  • IoT
  • Marketplaces & E-commerce
  • Robotics
  • Transportation & Logistics

About

Menu
  • Home
  • Advertisement
  • Contact Us
  • Privacy Policy

Subscribe and be informed first hand about the actual economic news.

All the day’s headlines and highlights, direct to you every morning.

© 2023 asiatechdaily. All rights reserved.

We hope you enjoy our content, May you please give us Feedback regarding our website!

Single Post Feedback