Rentify Secures Investment to Scale AI-Powered Rental Platform and Tackle UAE’s Rental Inefficiencies

Rentify, a fintech and proptech startup based in the UAE, has secured US$500,000 in funding from a consortium of investors to accelerate the development of its AI-driven rental platform. Launched in 2025 by co-founders Rashed Hareb and Rajneel Kumar, the company seeks to address long-standing inefficiencies in the rental market by providing a streamlined, technology-focused solution for both landlords and tenants.

With AED 1.5 billion (around US$408 million) worth of property already onboarded, Rentify enables tenants to manage rental payments directly with landlords through flexible installment options, automated rent collection, and transparent digital tools. The platform is designed to bring trust, efficiency, and innovation to the UAE’s growing property ecosystem.

Rentify is addressing long-standing inefficiencies in the UAE’s rental market with its innovative, tech-driven platform. Traditional challenges, such as reliance on cheque-based payments, tenant verification, and fragmented communication, have created friction for both landlords and tenants. By integrating AI-powered verification, automated onboarding, and real-time alerts, Rentify offers a seamless and smarter rental process that enhances transparency, efficiency, and trust. This approach simplifies the leasing experience, providing tenants with the flexibility they need while ensuring landlords benefit from a more predictable cash flow.

The platform’s standout feature is its “Rent Now, Pay Later” (RNPL) model, which allows tenants to pay their rent in monthly installments rather than locking up a year’s worth of capital. This flexible payment system reduces the financial burden on tenants and offers landlords cash certainty by paying the full annual rent upfront. As a result, both parties benefit from an optimized, hassle-free leasing experience, with landlords experiencing reduced vacancy risks and tenants gaining easier access to housing.

Rentify’s AI engine plays a pivotal role in this transformation. It assesses tenant reliability using both traditional financial data and non-traditional indicators like payment behavior and income consistency. This proprietary risk-scoring engine helps landlords make better decisions while minimizing the challenges associated with late payments, tenant defaults, and vacancies. Additionally, Rentify is enhancing its platform with predictive vacancy analytics, allowing landlords to forecast when their properties will be available again based on tenant behavior patterns and dynamic pricing tools to adjust rental rates according to market trends.

The startup also focuses on ensuring the platform is as user-friendly as possible. Rentify eliminates much of the paperwork and administrative overhead typical of traditional rental processes, offering digital agreements and providing 24/7 customer support. This seamless digital experience simplifies the process for tenants, while landlords receive valuable data-driven insights that help them better manage their properties. The Rentify Rewards program further incentivizes tenants for timely payments, creating a win-win situation for both sides.

With its early success—having onboarded AED 1.5 billion (USD $408 million) worth of property across Dubai, Abu Dhabi, and Sharjah—Rentify is now set to scale further. The recent US$500,000 investment will fuel the platform’s growth, including technological upgrades, strategic partnerships, and an expanded rewards program. Rentify aims to be a key player in the UAE’s evolving rental market by providing a smarter, more efficient, and financially flexible solution for both landlords and tenants. The company’s founders, Rashed Hareb and Rajneel Kumar, are confident that Rentify’s combination of AI, transparency, and user-centric design will significantly change the region’s rental ecosystem.

Rentify’s advisory board strengthens its growth strategy and plays a crucial role in guiding the company toward success. The board is comprised of distinguished professionals, including Saeed Al Awar, Partner at Rothschild & Co, and Karl Tlais, Founder of iAdvisory, alongside Bader Hareb, Executive Chairman of Global Partners Property Fund and former CEO of Emaar Development. Their combined expertise in real estate, finance, and digital innovation gives Rentify the insights needed to make strategic decisions as it expands and enhances its platform.

These experts bring decades of experience in real estate, finance, and digital transformation, helping Rentify make informed decisions that fuel its innovation and market expansion. Their input is critical as the company scales its operations and refines its offerings.

With a solid foundation of early traction and fresh pre-seed capital, Rentify is primed to disrupt the UAE rental market. By integrating fintech solutions like the RNPL model and a rewards system, Rentify addresses clear pain points for both landlords and tenants.