Quick commerce startup BeepBeep! raises $6m, eyes SE Asia expansion

BeepBeep!, a quick commerce startup with a focus on fresh produce and daily essentials, has successfully raised a seed round of US$6 million led by Japan’s Genesia Ventures.

The startup has recently introduced its competitive instant grocery delivery model to Southeast Asian consumers in catering to the modern consumer journey that demands convenience and speed, leading to its fruitful expansion in Singapore, Vietnam, and Malaysia.

As a forerunner in the regional pure quick commerce scene, BeepBeep! has launched seven operating warehouses across Southeast Asia to serve its consumers. In catering to the platform’s increasing demand through a month-to-month order growth of over 300% since its launch in November 2021, BeepBeep! will broaden its regional footprint by increasing its number of warehouses by up to ten-folds across three countries by the end of 2022.

By pushing the boundaries of e-commerce and logistics, and dubbed as the next generation of e-commerce, quick commerce fulfills the needs of shoppers who expect a faster and more convenient shopping experience in the new norm. Following the supply chain disruption due to the COVID-19 pandemic, quick commerce has gained significant traction in the US, parts of Europe, India and also China. By contrast, in Southeast Asia, the instant grocery delivery race is quickly ramping up even if it is still very much in its infancy.

Recognising the market gap and seizing the opportunity to fulfill this demand for consumers; Marija Brunier, former Director of Global Sales for SEA and Korea for Delivery Hero, and Gaetano Seminario, former South East Asia Regional Director for Lalamove, co-founded BeepBeep! in September 2021 to deliver convenience, speed, and variety within minutes.

BeepBeep!’s on-demand grocery service provides a fast and convenient digital shopping experience that guarantees delivery within 15 minutes. Additionally, goods listed on the platform are priced with zero markup percentage and no minimum spend, well-positioning BeepBeep! as the affordable go-to solution for everyday needs. BeepBeep! delivers personalised customer service and specially curated assortment of local fresh produce by partnering with international and local FMCG brands for a variety of choice for consumers satisfaction.

Leveraging on an experienced team with strong e-commerce backgrounds, BeepBeep! successfully accelerated its growth by activating 2 warehouses in Singapore within the first two months since the platform’s official launch, while boasting a high rate of consumer retention.

“BeepBeep! is committed to providing consumers with quality assortments of products that are priced the same as they would be on a supermarket shelf. Beyond this, BeepBeep!’s assortment will also feature both our international and local partners who are already supporting and ready to scale with BeepBeep!, so everyone can access all their favorite brands with just the click of a button. Whether it’s your favorite local baker, artisanal products, or fresh produce, BeepBeep! will bring together unique selections from various partners to satisfy shoppers from all walks of life,” Gaetano Seminario, Co-Founder of BeepBeep! said.