UAE’s Coraly.ai Secures $2M Pre-Seed Funding to Drive Saudi and Global Expansion

UAE-headquartered proptech firm Coraly.ai, previously operating under the name Coralytics, has raised $2 million in pre-seed financing to accelerate its expansion across the MENA region and into global markets. The startup provides an AI-powered platform that enables real estate professionals to boost lead generation and improve conversion rates.

The pre-seed round was spearheaded by the Salica Oryx Fund, an early-stage investment fund headquartered in Abu Dhabi Global Market (ADGM) and managed by Salica Investments. Additional backing came from EQ2 Ventures and several strategic angel investors. The Salica Oryx Fund specializes in supporting early-stage technology startups across diverse sectors such as fintech, healthtech, enterprise technology, logistics tech, and edtech.

Coraly.ai’s founder and CEO, Fouad Bekkar, stated that the company aims to address the global issue of real estate agents relying on outdated and fragmented sales tools. “Our mission is to simplify growth with AI that just works,” he noted. Bekkar added that the fresh capital will allow Coraly.ai to speed up product innovation and expand into key growth markets, beginning with the GCC and moving toward a global footprint.

A significant portion of the funding will be directed toward product development, including growing the engineering team and deepening AI capabilities. The company intends to enhance features such as lead enrichment, automated marketing campaigns, and performance insights, all integrated seamlessly with existing CRM systems.

The expansion plan includes consolidating market leadership in the UAE, launching operations in Saudi Arabia, and initiating pilot programs in France and the United States. These pilots aim to test the platform’s adaptability across different regulatory and market environments before scaling more broadly.

Salica Oryx Fund, which led the round, described Coraly.ai as a transformative player in real estate marketing technology. Ivo Detelinov, the fund’s General Partner, said the startup’s AI-driven platform “fundamentally changes how properties are marketed and presented online,” offering a modern alternative to legacy tools.

EQ2 Ventures also participated in the round, with CEO Patrick Thiriet emphasizing the potential of AI to improve productivity in industries still reliant on legacy software. He pointed out that real estate agents often spend excessive time on non-revenue-generating activities, and said Coraly.ai’s approach addresses this pain point directly.

The startup’s rebrand from Coralytics to Coraly.ai signals its ambition to position itself as a modern, AI-first platform with global relevance. This strategic shift aligns with its expansion roadmap and its partnerships in both regional and international markets.

In Europe, Coraly.ai has partnered with SNPI, France’s largest professional real estate union representing over 14,800 agencies. In North America, the company has secured its first MLS partner in the U.S., with pilot programs set to begin soon—steps that mark early but significant progress toward global market penetration.

Image credits: Coraly.ai