Truely Raises $2M to Expand eSIM Services Across Asia and Beyond

Singapore travel tech startup Truely has raised US$2 million in new funding to scale its eSIM offerings. The round was led by Disrupt.com, along with participation from Goodwater Capital, DG Daiwa Ventures, and returning investor Beenext.

This latest funding brings Truely’s total capital raised to US$5.5 million, following a US$3.5 million round in October 2024 led by 1982 Ventures. The company is recognized for its Switchless™ eSIM technology, which enables users to install a travel eSIM once and use it across future trips without needing a replacement.

Truely plans to use the new capital to enhance its core technology, expand network capabilities, and introduce localized pricing and payment options. The company is also developing tools specifically designed for business and team travel, aiming to simplify eSIM management for corporate users and remote workers.

The startup’s latest product, Truely 2.0, launched in May 2025, offers global eSIM connectivity with unlimited data and no roaming charges. The service supports over 200 destinations and is designed for frequent travelers who want seamless, borderless internet access without the need to swap SIMs or manage multiple plans.

Founded in 2023 and led by CEO Simon Landsheer, Truely is expanding through partnerships with online travel agencies, airlines, and fintech super apps. These B2B2C collaborations are intended to accelerate user acquisition by tapping into high-intent travel audiences. The company also provides a developer toolkit for deeper integration with partner platforms.

New investor DG Daiwa Ventures brings strategic value through access to corporate partners, distribution networks, and payment systems across Japan and East Asia—regions with strong outbound travel demand. Goodwater Capital, known for backing major consumer tech brands, will support Truely’s growth among business travelers and help refine its product strategy.

Disrupt.com, a UAE-based investor with a $100 million commitment to AI and tech ventures, adds operational support and a global network to Truely’s expansion efforts. Commenting on the raise, CEO Landsheer said the company is building the product he always wished existed as a frequent traveler and is excited to have aligned investors backing that vision.

Makoto Ibi and Yuma Nishikawa of DG Daiwa Ventures stated that their investment provides Truely with access to distribution networks, payment systems, and corporate partners across Japan and East Asia, a region known for its high outbound travel spending. They noted strong potential in tapping into rising inbound travel to Japan and working with local corporates to accelerate growth.

The funding comes as global spending on travel eSIMs is projected to exceed US$3 billion by 2025, according to Kaleido Intelligence. Truely plans to scale its network for lower latency, offer localized pricing and payment options, and roll out new tools tailored for team and business travel. With strategic partners onboard, the startup aims to strengthen its base in Asia while pursuing global expansion.