Trawork is an Indian startup targeting a professional audience who work from home. They help working clients organize local and international trips for work vacations or ‘workations’. Their target demographic are professionals that are looking to work remotely, taking advantage of time outside the office space to work and travel simultaneously.
Trawork is based out of Pune and was founded in 2018 by Vandita Purohit. They are an innovative travel startup that caters to people who wish to travel while working. Organizing local and international trips, their first journey abroad was to the city of Amsterdam, Netherlands, followed by a trip to Berlin. The clientele and destinations are selected with great care taken to ensure that the destinations or trips themselves do not interfere with their work commitments.
The focus of Trawork revolves around assisting customers to achieve better work-life balance, helping them enjoy vacations while simultaneously fulfilling professional commitments. The platform allows professionals to work while travelling around the world, boosting their productivity as well as providing an enjoyable experience.
Their unique philosophy of travel while working allows professionals to sign up as ‘traworkers’ to enjoy a novel work experience during vacation. While it performs the functions of normal travel agencies, it also provides them with work support like co-work spaces and networking opportunities. The company effectively changes the backdrop of your remote workspace without disturbing your routines or work capabilities.
They offer workation trips as tours that occur routinely and cover different locations. People can sign up for these tours, which usually charge per person. The company acts as a tour service with added benefits. They provide traworkers with the ability to book transport, hotels, handle trips and find destinations and activities, and also help them in their work. They provide co-working spaces for remote working as well as exciting network opportunities while giving professionals the thrill of working from a new, exciting location.
During Covid, the global transportation network was crippled due to an unprecedented amount of restrictions. Even modern traveltech companies were seen struggling to survive, while the better ones reduced expenses, diversified revenue sources, and leveraged social media to survive. Trawork was one of the companies that realised the new market needs and changed accordingly, focusing on safe, hygienic and reliable travel solutions as local travel restrictions started getting lifted. As these travel restrictions relax on a global scale, companies are looking to capitalize on the expected travel boom.
The core concept of Trawork is of particular interest when you consider the consequences of Covid-19. While the company was initially targeted at professionals who worked remotely, the scope of this demographic was somewhat limited. However, the pandemic changed everything, as work from home became the norm for most people during the lockdown. As remote working becomes more and more popular, the office ecosystem is expected to change drastically post Covid, with more professionals expected to choose to work from home rather than at the office. Trawork has the scope to make this new normal even more enjoyable, helping people to enjoy more of life while still keeping up with work.