BYJU’s is an Indian digital learning platform that allows students to pursue their school syllabus via their apps and courses.
EdTech companies have been growing in prominence throughout the decade, but the pandemic and the subsequent lockdown have given them an astronomical push. With more people looking towards online learning platforms to continue their school, college as well as other education, EdTech has soared in popularity. Online learning platforms, teaching media, course websites and tools are being adopted worldwide to take education virtual, into our homes.
Originally a platform focusing on Maths and Science education, they now have complete and comprehensive syllabuses to support education up to plus two levels and even beyond, offering courses for competitive examinations, live online coding and hacking classes for kids as well as other diverse subjects.
Founded in 2011 by Indians Byju Raveendran and Divya Gokulnath, BYJU’s App was the initial popular form of the platform. They started a revolution in the Indian EdTech field, and the company has become more and more popular over the years. They became the world’s most valued EdTech platform in 2019 and has surpassed Unicorn Status. Currently, they stand at around $16.5 billion in valuation.
BYJU’s was created to allow kids to enjoy education. The Indian Education system follows a conservative classroom centric model dictated by teachers, and the kids seldom receive any incentive or stimulation that makes education fun. BYJU’s offer an interactive, wholesome and stimulating learning experience that makes subjects more fun, via lessons with fun animations and effects for visualisation, interactive exercises and tests, personalised learning, individual attention and an overall gamified experience.
BYJU’s follow a subscription-based business model with a free trial period, multiple stages of teaching and a personalised experience. The free trial period offers limited access, while the premium subscription has a large variety of content for the individual student. This includes school syllabus as well as competitive exam courses for JEE Main, JEE Advance, UPSC CSE, and other subjects, such as coding.
The platform offers an in-depth and personalised learning experience for each student, allowing them to progress at their own pace, giving them access to study material, tests, and even one on one sessions with tutors and in-person classes at their centres.
BYJU’s started in the Indian market and has expanded to Southeast Asia and the Middle East over the years. It now plans to penetrate the international market to the US, UK, South Africa and the Commonwealth. Their innovative teaching techniques, extensive personalised courses and clever marketing have made them the leaders of the EdTech sector in Southeast Asia.
Covid-19 has boosted the growth of EdTech across the board, and BYJU’s have been the biggest benefactor of this growth in its target market. They plan to take advantage of this and capture more of the market with newer and more innovative ideas. Teaching subjects in Vernacular languages, the acquiring of one to one educational coding platform WhiteHat Jr, expansive courses across subjects, levels and syllabuses are some of the ideas that will help them capture the market further. With its growing popularity and pouring investments, BYJU’s continue to grow into the dominant force in their sector.