Thai social data analytics firm Wisesight secures $7m funding

Wisesight, a social data analytics firm based in Thailand, announced raising $7 million in a Series B funding round that will help fuel its sustainable growth.

The funding round was led by Krungsri Finnovate, the corporate venture capital arm of Thai bank Krungsri, and TechMatrix Japan, a Japanese IT solutions provider.

Wisesight, which has over 14 years of expertise, is the leading social media analysing service provider in Thailand. The company said it utilises social data for analysing, synthesising, and unlocking the potential of raw data to make it become Valuable Data that can be beneficial for more than 200 brands and agencies.

“We will continue to innovate to better serve our clients. This year, in addition to maintaining our leadership position in social data analytics, we expanded our analysis to a broader and deeper level,” said Wisesight CEO Kla Tangsuwan. “This market data enables our clients to develop a marketing strategy that is both faster and more accurate”.

This fundraising is viewed as an accelerator to increase Wisesight’s capacity and strengthen the company’s ability to grow sustainably.

The company said it is now striving to accommodate market demand by combining the specializations of both partners – Krungsri Finnovate and TechMatrix – to innovate and elevate solutions to better serve the rising
industry, upgrade Thai tech startups community, and increase regional competitiveness.

Wisesight also aims to develop innovations to answer the need of CRM system, merging the two platforms – Wisesight’s Engagement Platform and TechMatrix’s FastSeries – into a solution to serve all business needs, ready to bloom in the ASEAN market.

“Every corporation is concerned with the behavior and needs of its customers. It’s no surprise that Wisesight, as the leading firm in social
data analytics and with capability to developing solutions to analyze massive amounts of online data and turn it into insights meaningful to brands, has attracted a lot of attention from the brands and is now a fast-
growing firm,” said Sam Tanskul, Managing Director at Krungsri Finnovate.