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Venture Capital30 Jun 2023 8:19

Singapore’s UnaBiz’s Series C Funding Round Targets $100 Million for Tracking Solutions

by Yong-Joon Bae
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Singapore-based startup UnaBiz is aiming to secure $100 million in a Series C funding round this year. The company seeks to meet the rising demand from retailers and manufacturers for cost-effective tracking solutions during the delivery of goods. 

UnaBiz intends to allocate the raised funds towards customer acquisition efforts and expanding its business operations in regions such as Japan, as stated by Bong, the company’s representative. 

By leveraging low-power radio transmission technology, UnaBiz provides an alternative to expensive telecommunication networks, allowing for efficient freight tracking without relying on licensed frequency bands such as 4G or 5G.

UnaBiz’s radio transmission operates on unlicensed frequency bands similar to Wi-Fi and Bluetooth, offering a more affordable and accessible solution for tracking shipments. This approach enables retailers and manufacturers to monitor their deliveries effectively, improving supply chain visibility and enhancing operational efficiency. 

With the anticipated funding, UnaBiz aims to expand its presence in the market further and meet the growing demand for reliable and cost-efficient tracking sensors.

One notable application of UnaBiz’s “zero G” technology is its implementation in tracking beer kegs across Australia and New Zealand. The company highlights that approximately 12% of the world’s kegs go missing each year, often ending up at the wrong brewery or being stolen for scrap metal. 

Given that each keg carries an approximate value of $100, rental companies have turned to affordable tracking devices to locate and monitor the whereabouts of these kegs, aiming to mitigate losses and streamline operations.

By utilizing UnaBiz’s cost-effective and reliable tracking sensors, rental companies can effectively detect and trace the movements of their beer kegs, preventing misplacements and reducing the incidence of theft. This application serves as a testament to the practicality and value of UnaBiz’s technology in addressing real-world challenges and improving operational efficiency within the industry.

UnaBiz’s co-CEO disclosed that the company is currently engaged in discussions regarding the potential expansion of its tracking service to Japan. While remaining tight-lipped about the details, he mentioned that prominent beer companies in Japan are currently conducting tests on the technology to monitor beer dispensers in restaurants. The ongoing talks are being kept confidential at this stage.

In addition to its tracking capabilities, the low-power radio transmission technology employed by UnaBiz offers the advantage of reducing energy costs and conserving resources. By utilizing this technology, businesses can optimize energy consumption and contribute to a more sustainable and efficient operation.

With the anticipated arrival of 6G and 7G networks, it is expected that these advanced generations of wireless technology will come with increased electricity requirements and shorter transmission ranges compared to 5G. As a consequence, a higher number of base stations will be necessary to ensure adequate coverage, resulting in escalated costs for network providers.

Tags: fundingSingaporeStartupTechtracking solutions

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