Singapore’s Graas.ai Secures $9M Series B to Scale AI-Powered Agent Foundry

Singapore’s e-commerce data and automation startup Graas.ai has raised more than $9 million in its Series B round, led by Tin Men Capital. The round also saw participation from Orzon, Incred Wealth, and returning investors Yuj Ventures and Integra Partners. The funding will be used to scale Agent Foundry, Graas’ agentic AI platform that enables direct-to-consumer and marketplace brands to track and optimise real-time sales and advertising performance.

Operating across India and Southeast Asia, Graas.ai provides tools that help online sellers make faster, data-driven decisions in a highly competitive market. By integrating performance insights across multiple channels, the startup aims to empower e-commerce businesses to optimise campaigns, improve sales, and strengthen their market presence.

Founded in 2022 by Prem Bhatia and Ashwin Puri, Graas.ai is an AI-native, B2B commerce solutions provider that replaces fragmented dashboards and manual processes with a suite of intelligent agents. Its proprietary platform, Agent Foundry, enables the creation of customised AI agents capable of tackling a wide range of operational challenges for direct-to-consumer (D2C) and marketplace brands. The company operates across India and Southeast Asia, supporting over 2,000 brands and processing more than $1 billion in GMV.

Bhatia explained that Agent Foundry represents a shift from passive analytics tools to autonomous systems that can both analyse and act on real-time data. “Commerce doesn’t need another AI copilot or prettier dashboard. It needs agents that actually ‘run’ the play. We’ve spent two years building the data backbone, and now with Agent Foundry, we’re helping brands act on it. This multi-agent framework lets us create bespoke agents solving commerce’s toughest problems. Despite the challenging fundraising climate, we’re grateful our investors share our vision for an agentic world,” he said. This multi-agent framework allows Graas.ai to build tailored solutions that address specific business needs, from campaign optimisation to inventory management.

All Graas.ai agents are trained within the Agent Foundry environment, where domain experts refine their behaviour using real-world workflows, prompt chaining, and rigorous evaluation. Current offerings include hoppr, an in-house analyst for SKU and campaign performance; Cartlyst, a B2B order specialist that converts unstructured data into streamlined orders; Chattr, a natural language-powered customer support agent; Turbo, which consolidates sales, advertising, and inventory data; and Extract, which delivers cleaned data directly into databases or spreadsheets for engineering teams.

Investors see this agent-led approach as a strong fit for current market dynamics. Murli Ravi, managing partner at lead investor Tin Men Capital, noted that the tightening capital environment has compelled brands to prioritize sustainable growth without compromising profitability. “The end of cheap capital has resulted in brands focusing on sustainable growth without sacrificing margins. We backed Graas because they’ve built the data infrastructure and understand the context engineering required to build enterprise-grade agents for retailers,” he said. 

Jinesh Patel of Integra Partners added that Graas.ai’s vertical depth in commerce data positions it well to lead the adoption of agent-based systems across its target markets.

The company’s latest raise follows a $40 million Series A round in 2022, which was used to fund acquisitions and regional expansion. That year, Graas.ai acquired Pune-based Shoptimize, a D2C platform, and marketplace specialist SELLinALL to strengthen its capabilities and market presence. Since then, the company has been building out its agentic AI stack and expanding into new verticals while scaling its operations across Southeast Asia.

Graas.ai’s growth comes amid a broader trend of AI adoption in e-commerce. With the Indian market projected to surpass $400 billion by 2030, brands are turning to AI to improve efficiency, personalise customer experiences, and automate repetitive tasks. Industry reports indicate that more than 60% of Indian retail and e-commerce brands intend to increase their AI investments in 2025. This push is being matched by a wave of startups offering AI-driven solutions for catalogue management, pricing, marketing, and social media optimisation.

Image credits: Graas.ai