Singapore-based Betafi recently announced that it secured $1.3 million in pre-seed funds from investors co-led by Together Fund, Entrepreneur First, and Titan Capital.
The funding round was also participated by Nir Eyal and the founders of Razorpay, Pine Labs, Snapdeal, and Livspace.
Betafi, which provides a unified user research platform, helps product teams conduct user interviews and usability tests effortlessly to validate their ideas, designs, beta software, and websites.
Despite the technological advancement of the current times, user research remains manual, time-consuming, and daunting. Because of this, 80 percent of new products are unable to go through early-stage testing which results in expensive rework down the line.
These challenges were among those encountered by Arjun Arora and Ethan Sherbondy in their previous workplaces. Wanting to address these concerns, they developed Betafi.
“User research is still a manual process and involves a fair amount of logistics. We want to take the busy work out of the process, so you focus on what is truly important, uncovering insights. Ultimately, we want UX research to be as ubiquitous as software testing is today,” said Arora, Betafi’s CEO.
Since its inception, Betafi has been helping product teams conduct user interviews and usability tests effortlessly to validate their ideas, designs, beta software, and websites. The platform integrates with tools such as Zoom, Miro, Figma, and Adobe XD, making it easier to collaborate and build feedback loops in product development.
The startup claims that the product allows users to save up to 30 percent of the total research time and effort, allowing them to focus instead on extracting meaningful insights to build incredible products.
Betafi was co-created with the help of customers and launched on Product Hunt in September. The platform’s usage has since increased by 50 percent month-on-month, and users have done over 1,500 hours of feedback calls, the company said.