Singapore’s gaming and entertainment-focused firm, Coda Payments has acquired mobile esports platform BAASH from developer CAPSL Entertainment Ltd. recently. The acquisition will enable Coda to expand its existing gaming products and solutions portfolio, including Codashop-its global marketplace for digital gaming content, and CGS (Codashop Global Series) – its fastest-growing esports platform.
BAASH, developed by veterans in cellular gaming from 6 Waves, Zynga, and Animoca is a leading cellular expertise that offers the users to create esports tournaments, participate in several competitions, and discover a group of like-minded gaming followers.
The impressive growth of Codaship Global Series which now operates in 17 international markets, with more than 100,000 participants in the last one year, this acquisition and integration will help Coda to scale and serve its gamers who seek to participate in Codashop Global Series esports events better.
Philippe Limes, CEO, Coda Payments said in a statement, “We are thrilled to announce the BAASH acquisition, which will expand the suite of products Coda offers gamers.” He added, “This acquisition is an expression of our commitment to offer the best value, experience and entertainment to our customers, every day, without fail.”
“When we developed BAASH, we created it with the goal to drive authentic mobile esports competitions and delight competitive grassroots players. We are excited to join the Coda Payments team as it allows BAASH to reach a global audience of enthusiastic gamers, who rely on Coda Payments daily, to level-up their gaming experiences,” said Paddy Markham, Founder CAPSL Entertainment Ltd.
Coda Payments, as part of this acquisition, plans to seamlessly combine the BAASH platform throughout its product suite. However, details of this integration and transformation will be announced at a later date.
About Coda Payments
Founded in 2011 by Bobby Choi, Paul Leishman, and Neil Davidson, Coda Payments helps digital content providers monetize their goods and services in over 20 emerging markets. Leading game publishers such as Call of Duty:Mobile, PUBG Mobile, and Mobile Legends: Bang Bang; video-on-demand platforms such as Viu; and streaming platforms such as Bigo Live and beIN have integrated with Coda to accept payments.
On the company’s website, users can pay at a wide network of alternative payment channels using Codapay including using direct-carrier billing with dozens of telecos. Codashop boasts of over 11 million users that visit the website to top-up their favorite games and content.
Coda helps its clients collect payments in Indonesia, India, Brazil, Bangladesh, Argentina, Cambodia, Bahrain, Japan, Kuwait, Malaysia, Laos, Morocco, Mexico, Nigeria, Philippines, Myanmar, Singapore, Saudi Arabia, Sri Lanka, Taiwan, South Africa, Turkey, UAE, and Thailand. The startup has its additional offices in Bangkok and Jakarta.