Indonesian agri-grocery startup Segari nets $16m to strengthen supply chain

Segari, an Indonesian e-commerce startup that focuses on providing fresh farm produce to consumers, has raised $16 million in its latest funding round that will be used to strengthen its supply chain.

The Series A funding round was led by Go-Ventures, the investment arm of Indonesia-headquartered Gojek and backed by Susquehnna International Group (SIG) and a cohort of strategic ecosystem leaders.

Launched last year, the startup focuses on providing fresh farm produce to consumers. It sources the vast majority of its fresh produce directly from farmers in Java and Sumatra, ensuring high-quality, fresh produce while supporting local farming communities.

Customers place orders via Segari’s website or mobile app, and deliveries will be made within 15 hours from farm to table. A full range of groceries are available across Fruit, Vegetables, Meat, and Staples categories.

In less than 12 months of operation, the company has grown its users, orders, and revenues more than 20 times.

The agriculture supply chain is one of the most complex problems in Indonesia, with multiple layers between farmers and consumers, said Yosua Setiawan, CEO of Segari.

“We feel we can make a huge impact – enabling consumers to quickly receive better quality and lower cost groceries, while simultaneously helping farmers to receive fair prices for their produce,” he added.

“With this latest injection of funding, we aim to continue our strong growth and make real impact for consumers and farmers.”

The startup said it will be using this latest round of funding to strengthen its supply chain, ensuring produce moves from farmers to consumers more efficiently. In order to do so, Segari plans to expand its team, hiring aggressively in areas such as operations, supply chain, technology, and marketing.

Setiawan, who previously worked with the Boston Consulting Group and Traveloka, expects Segari to grow more than 10-fold over the next 18 months.