Rise of the AI Experience Agent: Singapore’s Level3AI raises $13M seed to reshape customer engagement

The funding underscores growing investor interest in enterprise AI tools that drive measurable outcomes in customer service across Asia-Pacific.

Singapore-based AI company Level3AI has raised US$13 million in seed funding in a round led by global venture firm Lightspeed Venture Partners, with participation from BEENEXT, 500 Global, Sovereign’s Capital and Goodwater Capital, according to company filings and press coverage. 

The capital will be used to expand research and development and accelerate market growth across the Asia-Pacific region. Founded in July 2024, Level3AI builds what it calls enterprise-grade AI agents that automate customer engagement across voice, email and chat channels — a category increasingly in focus as companies seek to elevate customer experience with AI. 

Addressing the limits of earlier chatbot deployments

Level3AI positions its technology as a step up from earlier generations of chatbots that often struggled with complex tasks such as multi-turn conversations, system navigation, or context switching. Instead of basic responses, its platform integrates large language models with deep operational workflows and systems such as CRM, telephony and ticketing platforms, enabling automation that aligns with existing enterprise processes without replacement of legacy systems.

In statements accompanying the funding announcement, Level3AI emphasised its differentiation by backing performance metrics such as customer satisfaction and conversion rates — an approach that ties the technology to business outcomes rather than feature-level promises.

“The previous generation of chatbots simply can’t deliver the quality that enterprises need,” said Dr. Harry Yu, Co-founder and CEO of Level3AI. “With recent advancements in AI, we saw an opportunity to elevate customer experience at scale. We don’t sell AI software; we sell guaranteed customer experience outcomes. That’s how we ensure quality, not just promise it.”

Market traction and real-world usage

Although still at an early stage, Level3AI said it has operated profitably over the past 18 months and has rolled out its AI agents with several enterprise customers across the region, including Carsome, GetGo, Yuu Rewards, and Carousell. The company said its systems have supported more than 10 million customer interactions, reaching over one million end users, suggesting growing enterprise appetite for automation that can perform reliably at scale.

In partnership with GetGo, Level3AI has maintained a 95 per cent customer satisfaction rate over 18 months, contributing to the loyalty programme’s recognition in Singapore’s customer service awards, according to company sources. 

These results matter at a time when Asia-Pacific enterprises increasingly look for scalable AI tools. Singapore in particular has emerged as a hub for AI adoption, with government and corporate ecosystems supporting startups in natural language processing and customer engagement. 

One of the challenges in Asia-Pacific — a linguistically and culturally diverse region — is building AI systems that handle local nuances such as multilingual code-switching or context-specific forms of address. Level3AI says its platform is optimised for these complexities, enabling systems to respond appropriately across markets such as Malaysia, Hong Kong and beyond without sacrificing quality.

Its system-agnostic design also allows integration with existing enterprise workflows, a practical advantage for large organisations wary of major technology overhaul.

Funding context: Lightspeed’s broader AI focus

The seed round marks a significant vote of confidence from Lightspeed, a firm that has been actively expanding its AI investment portfolio globally. The venture capital firm recently closed over $9 billion in committed capital across new funds aimed at backing disruptive AI and enterprise technologies.

Lightspeed’s involvement signals that enterprise AI for customer engagement is now capturing attention at the highest levels of global venture capital. With rising demand for automation tools that deliver measurable business value, startups that promise outcome-centric AI are increasingly prioritised over products focused solely on capabilities.

Lightspeed Partner Pinn Lawjindakul said its investment reflects belief in Level3AI’s potential to transform enterprise customer engagement — a sentiment echoed by other investors participating in the round.

How Level3AI compares with other APAC AI startups

Across Asia-Pacific, several startups are tackling customer engagement and conversational AI, but with differing approaches:

• Some focus on horizontal AI platforms, offering tools that enterprises customise internally.
• Others target specific verticals, such as call centres or e-commerce support.

Level3AI’s positioning sits somewhere in between. Rather than selling tooling alone, it emphasises full-cycle customer engagement agents that operate across channels and integrate directly into enterprise systems. This contrasts with earlier chatbot-led models that required heavy internal configuration or struggled with reliability at scale.

Regionally, the market remains fragmented, with no clear category leader yet. That leaves room for companies that can balance enterprise reliability, regional localisation, and measurable performance — a combination that investors appear increasingly keen to back.

Where customer engagement AI fits in the broader AI landscape

The customer experience segment is attracting attention worldwide. For example, U.S. startup Level AI, which also operates in conversational and customer experience AI, raised $39.4 million in a Series C round in 2024, underscoring investor interest in tools that apply AI to real-world business operations. 

What distinguishes Level3AI’s focus is its APAC-first posture and early traction with regional clients — even as global firms expand similar offerings. As enterprises contend with rising customer expectations, automating repetitive tasks and delivering consistent human-like interactions remain key drivers of AI adoption.

Level3AI’s seed round reflects a broader trend in the startup ecosystem — the shift from experimental AI pilots to practical, outcome-oriented applications that deliver measurable business impact. With a growing pool of investors prioritising enterprise value over novelty, tools that improve customer engagement and reduce operational friction are gaining traction.

As the region matures in its adoption of AI technologies, the success of startups like Level3AI may signal a new phase where AI becomes an integral part of customer experience strategy, not just a cost-saving tool or technical experiment.

Quick takeaways

• Level3AI’s $13 million seed round signals rising investor confidence in enterprise AI agents built for measurable outcomes, not experimental chatbots.
  
• Strong participation from global and Asia-focused funds highlights growing demand for customer engagement AI across APAC, especially in complex, multilingual markets.
  
• The deal reflects a broader shift toward outcome-based AI adoption, where startups are expected to tie automation directly to business performance.