One Impression, a global influencer marketing platform, has raised $10 million in Series A funding to expand its product offerings and presence in the international market.
The round was led by South Korean gaming company KRAFTON, Inc. and followed a seed round earlier in January that raised $1 million from top angel investors and celebrities.
One Impression plans to use the funding to expand its offerings, accelerate product development, and grow its presence in international markets, starting with Southeast Asia and the UAE. The company aims to reach $40 million in ARR by 2024.
The platform currently works with tens of thousands of creators, ranging from top celebrities to nano influencers, generating over 100,000+ content pieces for 500+ brands in over 10 languages. One Impression was created to democratize the influencer marketing economy by providing a full-stack platform for businesses to plan and drive their influencer campaigns at scale.
“We truly believe that technology will bring the next phase of growth for the creator ecosystem,” said Apaksh Gupta, Founder & CEO of One Impression. “We are thrilled to join hands with KRAFTON in our growth journey. We believe that this partnership will help us accelerate our mission of being the global flag bearer of the creator economy.”
Sean Hyunil Sohn, CEO of KRAFTON, Inc. India, expressed confidence that One Impression is rightly positioned to be a global leader of the influencer industry. He sees tremendous potential in the Indian market and stated that KRAFTON has already invested at least $100M in various Indian start-ups since 2021. The investment in One Impression is a step towards augmenting the Indian start-up ecosystem and creating opportunities for growth.
With this latest funding round, One Impression is well-positioned to expand its offerings and capitalize on the rapidly growing influencer marketing industry.
One Impression is a global influencer marketing platform that helps businesses plan and execute their influencer campaigns at scale. The platform allows brands to connect with tens of thousands of creators ranging from top celebrities to nano influencers, generating over 100,000+ content pieces in over 10 languages.
The startup was created to democratize the influencer marketing economy by creating a full-stack platform that helps businesses plan and drive their influencer campaigns at scale.