Indonesian audio app Noice announced raising a seven-figure amount in its pre-Series A funding co-led by Alpha JWC Ventures and Go-Ventures.
The funding round also received backing from other venture capital firms such as Kinesys Group, Kenangan Fund, and several angel investors, as per the announcement.
Launched in 2018, Noice provides an audio platform that streams local audio content to over 800,000 registered listeners across Indonesia. It has become one of the country’s largest podcast networks featuring more than 100 shows.
The platform encourages high engagement, allowing content creators to interact directly with their fans.
In Q3 2021, the startup achieved a huge milestone of streaming over 1 billion minutes of audio content to its users, showing high levels of engagement and consumption on the platform.
“Noice’s users are very loyal to both podcast shows and the hosts, which makes the future of the creator economy and audio media very promising,” the company said.
Noice CEO Rado Ardian said the new capital will focus on three key areas – technology development, original content development, and hiring talents across the region.
“In addition, we are incorporating new features within the platform to expand our content distribution, set up content creation and monetization tools, and significantly increase in-app community engagement,” Ardian said.
Ardian and Niken Sasmaya, both formerly from Google Asia Pacific, recently joined the company as CEO and chief business officer, respectively.
Sasmaya said Noice’s unique selling proposition is its high-quality original content that is only available on Noice, with numerous talented content creators, ranging from imaginative first-timers to well-known celebrities.
“Our vision is to build an audio content creator ecosystem in the country where creators can thrive and connect with their fans meaningfully, as well as for brands to build and maintain loyal communities,” Sasmaya added.
Commenting on the investment, Eko Kurniadi, partner at Alpha JWC Ventures, said what Noice has in store for the near future is very exciting and would be a game-changer in the content industry.
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