fbpx
  • Topics
    • AI & Big Data
    • AR & VR
    • Blockchain
    • Clean Technology
    • Content & Games
    • Cybersecurity
    • Enterprise & SaaS
    • Gadgets & Electronics
    • Health & Bio
    • FinTech
    • IoT
    • Transportation & Logistics
    • Marketplaces & E-commerce
    • Ecosystem
    • Robotics
    • Investments
    • EdTech
    • Featured
  • Deals
    • Private Equity
    • Venture Capital
    • IPO & Markets
  • Interviews
    • Startup Investing
    • Fundraising
    • Product Launching
  • MORE
    • Events
    • Startups Advice
  • Submit an Article
  • REGISTER
  • login
No Result
View All Result
No Result
View All Result
Home Retail

Neso Brands raises $100m, seeks to invest in eyewear brands

Team AsiaTechDaily by Team AsiaTechDaily
26 May 2022
in Retail
0
Neso Brands

Photo by CHUTTERSNAP on Unsplash

16
SHARES
Share on FacebookShare on Twitter
Bookmark (0)

Please login to bookmark

No account yet? Register

Singapore-based eyewear house Neso Brands announced raising $100 million that will be used to partner and invest in consumer eyewear brands around the world.

Neso is an initiative of omni-channel eyewear unicorn Lenskart, whose investors include KKR, Softbank, Alpha Wave Global and Temasek. Neso Brands said it will help eyewear brands grow by leveraging synergies across the Lenskart Group to accelerate international expansion.

Neso Brands also announces that Bjorn Bergstrom has joined the founding team as CEO. Bjorn Bergstrom has vast experience from consumer scale-ups, venture capital and management consulting.

Neso Brands is a Singapore-based global eyewear company founded in 2022 to enable the most promising direct-to-consumer (DTC) brands across the world to become brands of the future. Eyewear has to date been a very traditional industry with large incumbents, but is now ripe for a tech-enabled global transformation.

With general e-commerce adoption skyrocketing and technologies such as AR and AI becoming more mature, the time has come for nimble eyewear brands to capitalize on these trends and capture market share. Neso Brands will house these brands and enable a quicker global roll-out by giving the brands access to shared resources; particularly technology, supply chain, distribution, capital and best practices.

To lead this endeavor, Neso Brands has appointed Bjorn Bergstrom as founding CEO. Mr. Bergstrom is an experienced investor and DTC operator, having most recently served as Chief Growth Officer and interim Chief Product & Technology Officer for the global fashion brand NA-KD.

Based out of Sweden and launched in 2016, NA-KD expanded to more than 100 markets and reached net sales of over USD 200 million in just five years. Bergstrom’s experience prior to that includes working as a venture capital investor focusing on early stage growth startups, management consulting as well as operational roles at consumer startups.

“By investing in the most promising new brands in the industry and leveraging centralized resources across technology, manufacturing and distribution, Neso Brands will be uniquely positioned to scale the eyewear brands of the future. I am very much looking forward to leading the company on this journey and working closely together with our investors and partners,” said Neso Brands CEO Bjon Bergstrom.

Previous Post

K-Startup Grand Challenge 2022: The world’s most tech-savvy country South Korea invites startups to grow their businesses

Next Post

Lumos Labs raises $1.1m, launches metaverse platform

Related Posts

edit post
Eggoz
Retail

India’s Eggoz raises $8.8m in IvyCap-led Series B funding

December 31, 2022
edit post
DaMENSCH
Featured

D2C Lifestyle Brand DaMENSCH raises US$16.4 million in its Series B round

March 2, 2022
edit post
Happilo
Featured

D2C Snacking brand Happilo raises US$25 million to fuel its growth plans

February 23, 2022
edit post
The CrownX
Featured

Vietnamese conglomerate Masan Group’s integrated retail platform The CrownX secures US$350 funding.

December 14, 2021
edit post
Love, Bonito
E-commerce

Omnichannel brand Love, Bonito raises $50m to fuel global expansion

October 27, 2021
edit post
Shoplinks
Featured

Shoplinks raises $900K to support small retailers in Southeast Asia

October 13, 2021
Next Post
edit post
Lumos Labs

Lumos Labs raises $1.1m, launches metaverse platform

Discussion about this post

No Result
View All Result

Follow Us

FREE NEWSLETTER




Copyright © 2023 AsiaTechDaily.com| About Us | Seed accelerator| Terms of Use| Privacy Policy| Cookie Policy Contact : [email protected] | DMCA.com Protection Status | trusted by Wimgo

No Result
View All Result
  • Topics
    • AI & Big Data
    • AR & VR
    • Blockchain
    • Clean Technology
    • Content & Games
    • Cybersecurity
    • Enterprise & SaaS
    • Gadgets & Electronics
    • Health & Bio
    • FinTech
    • IoT
    • Transportation & Logistics
    • Ecosystem
    • Marketplaces & E-commerce
    • Robotics
    • Investments
    • Featured
  • Deals
    • Private Equity
    • Venture Capital
    • IPO & Markets
  • Interviews
    • Startup Investing
    • Fundraising
    • Product Launching
  • MORE
    • Events
    • Startups Advice
  • Submit an Article
  • Forums
  • Jobs
  • REGISTER
  • Login

Copyright © 2023 AsiaTechDaily.com| About Us | Seed accelerator| Terms of Use| Privacy Policy| Cookie Policy Contact : [email protected] | DMCA.com Protection Status | trusted by Wimgo

We hope you enjoy our content, May you please give us Feedback regarding our website!

Single Post Feedback