MessageGears, a customer engagement platform for big consumer brands, has announced the completion of a $62 million growth financing round.
The funding round for MessageGears was led by Long Ridge Equity Partners and participated by Argentum Group and Atlanta Ventures.
MessageGears intends to use the investment to accelerate the innovation of its technology platform, with an emphasis on bolstering its mobile channel capabilities, expanding its global presence, and opportunistically exploring acquisitions that align with its vision for the future.
With the new funds, MessageGears now has investments totaling to $80 million since its founding in 2011.
In addition to the fresh investment, Angad Singh of Long Ridge also joined MessageGears’ Board of Directors.
“At Long Ridge, we’ve long understood that enterprise brands have immense amounts of data about their customers. The challenge has been accessing the data within their marketing tech stack,” said Singh.
Singh said that given their thesis on the space, they were incredibly excited by MessageGears’ unique, warehouse-native approach to data.
This will allow enterprise brands to operate with complete data security and flexibility while delivering real-time, highly-personalized experiences to their customers.
MessageGears enables enterprise marketers to leverage zero- and first-party data to engage with their customers in highly personalized ways across email, SMS, and other channels.
They eliminate the latency, inflexibility, and other limitations that large organizations face when using other marketing clouds or customer engagement platforms by directly accessing brands’ data repositories instead of relying on cloud data syncs.
With its unique approach, MessageGears has helped brands such as Expedia, OpenTable, T-Mobile, Rakuten, Indeed, and Party City to unlock the full potential of their data in their customer engagement programs.
MessageGears, according to Forrester, is a strong performer especially for big, data-and-security-savvy companies who don’t want to port their data into a vendor managed system will find MessageGears a bull’s-eye.
Roger Barnette, CEO of MessageGears, added that this is now an exciting time for marketers and in the next few years, they anticipate a continuing wave of enterprise B2C brands investing in moving their first-party customer data to a modern data warehouse like Snowflake and AWS.
Barnette said MessageGears is the only platform that can help marketers capitalize on that investment and fully use data in their customer engagement programs.
This funding will help bring the company’s vision and platform to benefit more global brands.
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