Lemonilo will be using the fresh funding to strengthen its product penetration internationally and local distribution.
“As a growth-stage company, we have proven that our business model works in Indonesia, so we are planning to bring our concept to other countries as well, starting with our neighbours. We are grateful for the continuous support and trust from Sequoia Capital India and excited to welcome Sofina as our newest investor. With Sofina’s expertise in working with established fast-moving consumer goods (FMCG) companies, we believe that Lemonilo can become one of the new faces of FMCG companies in Indonesia and beyond,” said Shinta Nurfauzia, Co-Chief Executive Officer of Lemonilo.
The company apart from developing business overseas will also work on the national market, Shinta added.
She hopes that this fresh funding will help Lemonilo to strengthen its distribution network throughout Indonesia so that its products can reach in every part of the country and at all levels of the societies.
Meanwhile, Ronald Wijaya, who jointly serves as the Co-Chief Executive Officer of Lemonilo, also said that Lemonilo will continue to have most of its focus on its core market while continuing to innovate new products.
“We believe more people want to be healthier, especially after COVID-19 hit our country. Therefore, through this funding, Lemonilo will continue to focus on the Indonesian market while innovating new products that Lemonilo has always stood for, products without preservatives colorings, or flavor enhancers. We hope we can have more Indonesians adopt a better lifestyle by providing them with our practical, delicious and affordable healthy products,” added Ronald.
Founded in 2016 by Ronald Wijaya, Shinta Nurfauzia, and Johannes Ardiant, Lemonilo is a healthy lifestyle ecosystem that offers a variety of natural and affordable products.
Each product developed by the company has three pillars- delicious, practical, and affordable that are made from selected ingredients that are free of preservatives, flavor enhancers, and food coloring. This is in accordance with company’s mission to provide Indonesians with access to a healthier lifestyle. The company has launched over 40 types of products, ranging from spices, snacks, to instant noodles. It sells all these products on its digital platform and are also available at over 200,000 POS in Indonesia.