Jeshua Soh Mobilizes Relief Efforts in Myanmar After Deadly Earthquake

Singaporean entrepreneur and investor Jeshua Soh has stepped up to support Myanmar following the devastating 7.7-magnitude earthquake that struck the country on March 28 — the most powerful in over a century. With more than 4,000 lives lost and widespread destruction across Mandalay, Sagaing, Amarapura, and Pyawbwe, Soh is leading the “Helping Hearts” initiative through his company Crossworks Myanmar to coordinate aid and relief efforts on the ground.

What began as an internal effort among Crossworks employees quickly expanded to include over 250 donors and more than US$45,000 in contributions within just eight days. Under Soh’s leadership, the team has worked with local and international partners to deliver essential supplies such as food, clean water, mosquito nets, hygiene kits, medical equipment, and rescue tools to some of the worst-hit areas — often ahead of larger relief agencies.

Soh, who landed in Myanmar less than 24 hours after the earthquake, has since been actively coordinating logistics, mobilizing volunteers, and leveraging his network to fill gaps where aid is most needed. “Myanmar will recover — not just because of international attention, but because of the courage and collaboration of its people and those who care,” Soh shared on LinkedIn.

The Crossworks team is collaborating with groups like Myanmar Kitchen, Mercy Relief, Arriya Maggin, and Youth Resources Association to ensure aid is well-distributed. The initiative also focuses on long-term recovery by supporting capacity building, training, and sustainable job creation. Soh emphasized that while immediate relief is essential, long-term development — especially investing in human capital — will be key to Myanmar’s future.

Individuals and organizations interested in supporting the initiative can reach out directly to Soh or explore other avenues listed in the Crossworks Myanmar “How Can I Help” resource guide, which outlines both short- and long-term ways to contribute. As Jeshua puts it, “No one has a monopoly on good ideas or helpful assistance. Myanmar needs all hands on deck — now more than ever.”

How You Can Help

Myanmar’s recovery is far from over, and every effort — big or small — makes a difference. Here’s how you can contribute:

• 💵 Donate: Funds go directly toward food, medical supplies, hygiene kits, and rebuilding efforts.
  
• 🧰 Support Logistically: Help with warehousing, transportation, and supply coordination.
  
• 💼 Partner Long-Term: Contribute to capacity building, vocational training, or job creation initiatives.
  
• 📣 Share: Spread the word about the ongoing crisis and the need for global solidarity.