Ideosource is a VC firm and a sub-organization of Gayo Capital. They make investments from the early stage to later stage of startups. They deal in tech companies, especially in Advertising, eCommerce, Gaming, FinTech, IoT and other Internet-related markets.
Ideosource -About The Company
Ideosource was founded on July 1st 2011 by Andi S. Boediman and Edward Ismawan Chamdani and is based out of Jakarta. The firm takes on a bottom-up investment selection process with a top-down view of the economy. They invest venture capital as well as venture debt and invest seed money, early-stage funds, late-stage funding, convertible notes and debt purchase.
The mantra adopted by Ideosource in terms of selecting future investments is simple. They have their target criteria for selecting early-stage and late-stage investments.
For early-stage investments, they look for unique, creative solutions to local problems that also have the potential to grow in other markets outside their home turf. Capable and insightful founders with innovative solutions constitute their target demographic. They also support companies that disrupt the real world market and are looking to move up to the virtual world.
For late-stage investments, they favour sector leaders that successfully disrupt their industry or find a whole new solution that has gained traction in the market. The ability to attract follow up investments also act as a metric for their attention.
Ideosource deems five factors as integral to the success of a company. These are Founders, Employees, Capital access, Technology and Analytical mindset. With capable, brave founders, a skilled workforce, the proper access to capital, innovative technology and the balanced mindset of both creativity and analytic thinking, any startup can achieve success.
The burden of ensuring these factors fall both on the founders and the investors equally. Ideosource recognizes this and ensures that these criteria are met to create a successful, scalable business. They emphasise working with entrepreneurs and providing them with all these tools so that they can find success in the market.
The company also regards Integrity, Innovation, Learning, Perseverance and Focus as values essential for success.
So far, Ideosource has made 17 investments, leading in 7 of them. They have also made their exit from one company.
Their latest investment was in June 2020, in Cinepoint, a rating and box office application for local and international movies. The company took home an undisclosed amount in their first-ever funding round, with Ideosource as the sole investor.
They also claimed a stake in the Indonesian Video Gaming service GoPlay, which is under Indonesian tech platform Gojek. Ideosource was one of the five companies that invested during its Series A funding rounds announced on June 8 2020, which got $15 Million in total, led by Golden Gate.
They also invested in the Indonesian investment community platform StockBit during their Series B rounds of February 2020. The platform raised $10 Million in total during this round.
Ideosource as an investment firm supports the growing tech sector of Southeast Asia. The populated region has a bustling community of internet users, which constantly fuels homegrown firms in this sector. Ideosource aims to capitalise on this projected growth with its focus on Internet startups.