Indonesian startup Flik scores $1.1m in East Ventures-led funding round

Indonesia-based unified checkout solution provider Flik has raised $1.1 million in pre-Seed funding led by East Ventures, with participation of Init-6 GMO VenturePartners, and Saison Capital.

FLIK’s unified checkout solution allows shoppers to have a more consistent and frictionless checkout experience regardless of sales channel and where they shop. For brands and businesses, having a unified checkout infrastructure is a gateway to capturing a single consolidated data insights of shopper interactions across channels and leveraging the analytics to improve business performance.

FLIK is founded to solidify a fintech infrastructure and shoppers’ experience. Its mission is to provide the best shopping experience by connecting shoppers to products they like and enabling the fastest and most rewarding checkout experience, with the goal of helping brands increase checkout conversions and repeat orders.

FLIK was co-founded by Ahmad Gadi (Chief Executive Officer), who brings more than 10 years of experience in the tech industry, especially as an expert in payments and commerce, from his experience of founding and exiting Pawoon, a Point-of-Sale company, which had successfully acquired tens of thousands of SMEs and enterprises to onboard and accept digital payments.

“We’re glad to have the support of East Ventures and its large ecosystem. FLIK is here to help brands enhance their direct-to-consumer (D2C) transactions by unifying the checkout experience across different sales channels. We believe our solutions will solve the pain points experienced by shoppers in completing e-commerce transactions across different channels, further empowering brands and content creators to scale,” said Ahmad Gadi, Co-Founder and Chief Executive Officer of FLIK.

FLIK’s solution creates an endless mutually beneficial loop for the D2C ecosystem. When the users join FLIK network, either as a brand, shopper, or content creator, the users will both benefit and contribute to the D2C network. The more brands that join FLIK, the more shoppers join the network. In return, FLIK’s massive shoppers’ network will fuel more conversions during checkout, attracting more brands and content creators to join.

“We welcome FLIK into East Ventures’ family. We believe the unified checkout solution offered by FLIK is the right solution to eliminating sales and payment friction, enabling the empowerment of shoppers, brands, and content creators in one go. With the promising digital economy in Indonesia and the region, we are excited to see more adoption and growth from FLIK in this near future,” said Avina Sugiarto, Partner at East Ventures.