Indonesian HRtech startup Pintarnya raises $8m from East Ventures, Vertex Ventures

Pintarnya, one-stop digital platform for blue collar workers to find employment opportunities in Indonesia, today announced it has raised $8 million from East Ventures and Vertex Ventures SEA & India (VVSEAI), bringing the total seed funding to $14.3 million, one of the largest seed funding rounds in Southeast Asia to-date.

Launched in May 2022, the company was founded by three senior executives Nelly Nurmalasari, Henry Hendrawan and Ghirish Pokardas. Pintarnya helps Indonesia’s rising working class get employed, become more employable and access better financial services.

Since its launch, Pintarnya has connected more than 6,000 employers with more than 100,000 job seekers looking for opportunities in the F&B, Retail, Logistics and Hospitality sectors. The company previously raised $6.3 million from General Catalyst, Sequoia Capital India and prominent angels in May 2022.

“Several sectors have seen exponential growth in Indonesia post-COVID, resulting in a huge opportunity for both job seekers and employers. We are keen to be the platform of choice that facilitates supply-demand matching for both sides and provides access to better financial services to blue collar workers through better digital identity and verifiable employment history,” Henry Hendrawan, co-founder of Pintarnya said.

Willson Cuaca, co-founder and managing partner of East Ventures who will also be joining Pintarnya as board member, said there is a huge opportunity in empowering millions of the region’s blue collar workers in their quest to get better employment and livelihood.

“The opportunity comes with a lot of difficult pain points along the user journey but we believe Pintarnya is the right team that can crack this problem. They have the proven experience of building and scaling B2C marketplace and financial service products in Indonesia. They are making fast progress and we are looking forward to further excitement by the team,” Cuaca said.