Indonesian content creators’ platform TipTip secures $10m in Seed funding

TipTip, a one-stop platform for content creators across Southeast Asia, today announced that it has secured US$ 10 million in the seed funding round, marking one of the biggest seed rounds ever.

This funding was led by East Ventures, with the participation from Vertex, EMTEK, SMDV, and prominent family offices.

TipTip was founded by Albert Lucius, where he brought his extensive experiences in the tech industry, including his successes in making a breakthrough impact through Kudo, which was acquired by Grab in 2017.

Currently, TipTip operates in Indonesia and Singapore and has amassed a team of more than 70 employees.

TipTip aims to be the go-to platform for creators to monetize their passions through personalized video sessions, the sale of premium digital contents, and direct interaction opportunities with their followers.

It also serves as the solution to fill the massive features gap faced by content creators across emerging economies throughout Southeast Asia, such as lack of monetization opportunities, limited local payments & KYC integrations, as well as challenges related to content creation & distribution over mobile devices.

“We are elated to receive this round of funding and the trust from the investors prior to the public launch of TipTIp. It has further strengthened our belief in the potential of the content creator economy, and how the solutions offered by TipTip can serve as a one-stop solution for all content creators in the region,” said TipTip founder Albert Lucius.

The investment will accelerate TipTip in tapping into the content creator economy in the region. The company is currently preparing for its upcoming by invitation exclusive launch in April 2022. It will also be followed by the public launch for the Indonesian market shortly after. Moreover, the funding will also be utilized to expand its team and accelerate platform adoption.

Commenting on the investment, Willson Cuaca, Co-Founder and Managing Partner of East Ventures said, his firm believes in the potential of the content creator economy in the region, especially in how it has been accelerated during the Covid-19 pandemic.

“It is obvious to us that some of the consumer behavior that formed during the pandemic will stay beyond the pandemic, TipTip is well-positioned to capture that. This is a product for the post-pandemic world that was designed during the pandemic,” he pointed out.