India’s Living Food scores more than $7m in latest funding

Living Food, India’s fastest-growing 1P platform focused on fresh food, has raised $7.5 million in its Series A funding round led by Amasia, a thesis-driven venture capital firm specializing in sustainability via behavior change.

SOSV, Blume Founders Fund, and notable angels including Xander Group founder Sid You and Nexus Venture Partners co-founder Sandeep Singhal were the other participating investors.

Akash Sajith, Founder and CEO of Living Food, said they found plenty of opportunities to grow while remaining focused only on Bangalore.

The recent funding round, Sajith added, is a testament to their relentless focus on transforming their consumers’ eating behaviors by providing access to a vast selection of fresh, clean, and credible food through their fast and innovative fresh food supply chain.

“Living Food will continue to work towards providing locally-sourced health food that is good for the people and right for planet earth,” he said in a statement.

John Kim, Managing Partner at Amasia, who also led Living Food’s seed round in 2020, said they are impressed with the team’s ability and determination, which were all part of what made the company so attractive to them as an investment.

Amasia’s investment in Living Food is said to align closely with the company’s thesis on behavior change for a more sustainable planet.

Established in 2018 as a vertical climate control hydroponic farm in the founder’s apartment selling farm-to-table subscriptions, Living Food now focuses on delivering “insanely fresh,” locally sourced, and high-quality produce to consumers within the day of harvest or production.

The company, which started in Bangalore, now also offers a selection of products for nationwide delivery. It plans to expand to Mumbai in early 2022 and expects further domestic expansion ahead.

Living Food looks to expand the team, improve logistics and tech offerings, and launch new brands with the use of fresh funding.