GlobalData Acquires AI Palette to Boost AI-Driven Consumer Insights in CPG

GlobalData Plc, a UK-based data and technology company, has acquired Singapore-headquartered AI Palette to enhance AI-driven consumer insights for the consumer packaged goods (CPG) industry. 

The acquisition follows a strong financial year for GlobalData, which reported a 5% revenue increase to £285.5 million for 2024 and 5% EBITDA growth to £116.8 million, maintaining a 41% EBITDA margin. AI Palette will now leverage GlobalData’s vast resources and advanced analytics to expand its AI-powered solutions in the CPG sector.

This acquisition strengthens GlobalData’s ability to support CPG brands in predicting trends and driving product innovation. By combining its extensive data resources with AI Palette’s advanced AI-powered consumer insights and trend forecasting, the company aims to offer businesses more accurate, real-time analytics to inform strategic decisions.

Founded in 2018 by Somsubhra GanChoudhuri and Himanshu Upreti, AI Palette focuses on AI-driven insights for sectors including beauty, personal care, nutraceuticals, and food and beverage (F&B). Its platform utilizes patented AI technology and an extensive CPG data lake with 61 billion data points across 18 languages and six continents. This enables companies to track emerging consumer trends efficiently, enhance product portfolios, and accelerate new product development.

With over 42,000 users engaged in GlobalData’s AI Hub, the company continues to expand its AI-driven capabilities. The demand for data solutions has increased amid the AI boom, contributing to a 12% rise in contracted forward revenue to £171.4 million. However, operating profit declined by 12% to £65.1 million due to acquisition-related expenses, restructuring, and share-based payments. GlobalData has also reduced its final dividend from 3.2p in 2023 to 1.0p to support future mergers and acquisitions.

The acquisition of AI Palette, completed on March 7, 2025, for $11.5 million (£8.9 million), marks GlobalData’s first major investment in a pure AI-driven consumer insights firm.

Alongside its acquisition strategy, GlobalData is also preparing to transition to the London Stock Exchange’s main market.

AI Palette CEO and co-founder Somsubhra GanChoudhuri stated that the partnership will enhance AI solutions and help businesses better understand consumer trends. “Together, we will empower brands with deeper insights, greater agility, and a competitive edge in product innovation,” he said.

GlobalData CEO Mike Danson highlighted that 2024 was a transformational year for the company, driven by Inflexion’s investment and a series of strategic acquisitions. He reaffirmed GlobalData’s focus on mergers and acquisitions as part of its growth strategy and outlined its goal of reaching £500 million in annual revenue by 2026. With AI adoption increasing across industries, market intelligence firms are expected to continue acquiring specialized AI platforms to enhance their capabilities.