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Foodpanda, a subsidiary of Delivery Hero, has announced a strategic collaboration with Cybersource, a Visa solution, to optimize the customer checkout process through advanced payment capabilities. This partnership will elevate the payment experience for customers in over ten markets across the Asia Pacific region, ensuring secure and efficient payment processing.
The partnership between Foodpanda and Cybersource aims to simplify the checkout process for customers, eliminating the need to enter 16-digit card credentials for every transaction. Additionally, it addresses the inconvenience of updating card details on Foodpanda’s platform when cards expire or are replaced. This collaboration aims to provide a hassle-free and secure payment experience, enhancing customer satisfaction and loyalty.
In 2023, Foodpanda experienced a 30% rise in delivery bill sizes compared to 2021, reflecting a surge in consumer demand for on-demand services across the Asia Pacific region. By incorporating Cybersource’s advanced payment solutions, Foodpanda aims to simplify and enhance the payment experience, addressing the growing consumer preference for convenient and efficient delivery options.
Cybersource, part of Visa Acceptance Solutions, offers a global payment and fraud management platform that provides on-demand, pre-integrated payment solutions. This open payment platform allows partners to connect to a comprehensive ecosystem of technological tools, enabling the development of seamless commercial experiences, business growth, and future-proof operations.
Luc Andreani, Chief Operations Officer of Foodpanda, said, “We understand the importance of delivering a great experience for our customers, which is why we have partnered with Cybersource to leverage their integrated payment solutions with local acquiring so that our customer checkout journey is intuitive and secure. Their proven security, stability and uptime has allowed us to focus on what matters – which is having our customers’ favourite meals, groceries and parcels delivered straight to their door.”
“As an open payments platform with global reach, our integrations simplify the payment experience by streamlining multiple payment gateways, helping our partners accelerate their business growth. This partnership is just the beginning, and we will look to collaborate in other areas and deliver tailored and secure solutions that can enable further customer growth as well as enhanced customer experience for Foodpanda,” said Dan Parsons, Head of Cybersource, Asia Pacific, Visa.
The partnership between Foodpanda and Cybersource aims to reduce the costs and complexities associated with technical integrations, enabling faster time to market. This collaboration will also improve Foodpanda’s authorization rates and relieve the company of PCI compliance requirements across multiple markets. By utilizing a consolidated platform, Foodpanda can streamline its operations and view transaction information across various regions more efficiently.
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