Ficus Capital invests $400K in intuitive single-platform tool Assemblr

Ficus Capital has announced that it invested $400,000 in Assemblr, a Bandung-based start-up that is focused on helping users to create AR content via its web-based platform.

Assemblr is Ficus Capital’s first investment outside of Malaysia. Ficus Capital, the world’s first shariah-compliant venture capitalist, has also announced its flagship RM60 million fund, Ficus SEA, that is focused in investment in the Southeast Asian region. Mavcap is the fund’s anchor investor.

Ficus Capital said they are making the $400,000 investment in Assemblr through its Ficus SEA Fund.

“We have seen the emergence of augmented reality in various fields, especially in gaming,advertising, and entertainment. The demand will get bigger as the world is preparing for what the metaverse will bring,” said Abdullah Hidayat, Managing Partner at Ficus Capital.

Hidayat said Assemblr is an intuitive single-platform tool that can provide users with engaging augmented reality and virtual reality content, making it accessible to everyone to create immersive real-life virtual experiences.

This Bandung-based start-up focuses on helping users create an AR content via its web-based platform.

Co-founded in 2018 by Hasbi Asyadiq, Anita Yustisia, and Risnandar, Assemblr is an augmented reality online platform that creates, discovers, and shares AR experiences for businesses, students, and personal users. Assemblr allows its users to build and visualize their own world and place it in real-life settings with only a few taps, dragging and dropping on their computing devices.

The young founders of Assemblr wants to make AR accessible to everyone on a single cloud platform. Since its inception, Assemblr has already more than 2 million projects created globally.

Hasbi Asyadiq, founder and CEO of Assemblr, said that they are always committed to making AR accessible for everyone. He said that their partnership with Ficus Capital will surely help them accelerate the adoption of Assemblr as they try to reach more users across the region and subsequently the world.

They are also putting extra emphasis on the design and usability of the platform’s UI/UX to empower users to easily create their content and enliven their ideas.