East Ventures Backs Signapore’s Har Har Chicken! for Regional Expansion and Quality Control

Har Har Chicken!, a Singapore-based takeaway kiosk specializing in har cheong gai menu items, announced that it has secured funding led by East Ventures, the prominent venture capital firm focused on Southeast Asia. This investment follows the company’s recent launch at Bishan’s Junction 8 on July 5, 2024.

The newly raised funds will be used primarily for supply chain optimization to ensure consistent product quality. Additionally, Har Har Chicken! plans to expand its presence in Singapore, aiming to open outlets in Vivocity and ION Orchard. The long-term goal is to increase the number of locations across Singapore in 2025 and eventually expand regionally.

Har Har Chicken! was founded by Bevin Desker (CEO), Han Liguang (Chief Product Officer) of the Michelin-starred Labyrinth, Lennard Yeong (Chief Marketing Officer) and renowned food social media influencer, and Tay Jianli (Chief Operating Officer) with extensive restaurant experience. The team’s mission is to create accessible Singaporean food brands with the potential for regional scalability.

“The guidance and support from the East Ventures team were invaluable as we embarked on this entrepreneurial journey. We appreciate the shared conviction in the Har Har Chicken! Brand, and look forward to a long and successful partnership,” said Bevin Desker, Chief Executive Officer of Har Har Chicken!

The world’s fastest-growing poultry markets are in South and Southeast Asia, with a combined growth forecast of 30% between 2023 and 2030. Har Har Chicken! is capitalizing on this trend by offering a variety of har cheong gai-focused items, such as wings, burgers, and rice boxes, designed to meet the growing demand for convenient and quality food options in the region.

The company plans to use the recent funding to optimize its supply chain for consistent product quality and to expand its presence in Singapore, with outlets in Junction 8, Vivocity, and ION Orchard, as well as further regional expansion in the near future.

“We are excited to support Har Har Chicken! which aims to bring an innovative twist to a beloved Singaporean dish. Har Har Chicken! is powered by a strong founding team, with Bevin, Liguang, Lennard, and Jianli each bringing unique prior experiences that we think will combine to great synergy in the F&B space. We look forward to their growth and success,” said Wesley Tay, Principal at East Ventures.

The capital will be primarily allocated to supply chain optimization to ensure consistent quality for customers, a crucial step in maintaining the brand’s reputation as it scales.

Also Read:

• Lhoopa Secures Record $80M Funding, Largest by a Philippine Startup in 2024
• South Korea’s Miridih Garners $15M in Series B, Eyes Global Markets
• Hozon Plans IPO to Fuel Global Market Entry: South China Morning Post
• Global Support for Small Businesses: Xero Announces 2024 Beautiful Business Fund
• Gelomics Raises $2.2M to Eliminate Animal Testing in Pharmaceutical R&D