Crowd influencer marketing platform Partipost raises $7m for Asian expansion

Partipost, Asia’s fastest-growing crowd influencer marketing & commerce platform, announced that it has secured an investment of over $7 million.

The oversubscribed round is led by iGlobe Partners, with participation from Temasek’s Pavilion Capital, Taiwan Mobile, Cathay Venture, and Quest Ventures. With this fundraising round completed, iGlobe Partners’ partner Joyce Ng will be joining Partipost’s board as a director.

The fresh funds will be used to accelerate the development of Partipost’s new product suite to support the increased business needs of their multi-market commercial clientele as mask mandates retire across the Asian markets.

Thailand, Vietnam and Hong Kong will join as Partipost’s 6th, 7th and 8th operational footprint in the next 18 months.

Partipost is Asia’s fastest-growing crowd influencer marketing & commerce platform. It drives authentic word-of-mouth marketing by matching brands to influencers with the highest brand affinity.

With data insights collected through its in-app polls and user behaviours, Partipost’s data-centric framework crowdsources influencers with follower sizes ranging from a few hundred to millions of followers.

Driven by consumers’ growing need for trust in influencer marketing and commerce, Partipost rewards influencers for both their media reach and message impact in their curated social media content message, determined by their followers’ responses.

This geographic range of investors in this round reflects the accelerating growth in the influencer marketing industry in Asia, which is poised to hit $24 billion by 2024, according to a report by Statista.

As well, the 2022 Southeast Asia influencer marketing report commissioned by Partipost identified On-Demand & Always-On capabilities as twin forces driving brand marketers to currently invest up to a third (33%) of their marketing budget in influencer marketing.

Early mover brands in the influencer marketing space are now reaping long term dividends via building their social media presence through influencers. The efficacy of influencer marketing goes beyond raising generic brand awareness.

More importantly they drive 24/7 sales conversions unencumbered by limitations of traditional retail hours. Brand marketers and affiliate sales organisations are expected to allocate more budget to partner influencers.