E-grocery shopping platform Cooky raised $4.5 million from its recent funding round to accelerate its R&D to create more diverse and healthy meal kits that could be sold at very affordable prices.
The company also wants to focus on maximizing customer satisfaction by improving personalized services based on their needs.
“We want to provide easy-to-make, delicious, and healthy meals for everyone who wants to eat well but does not have time to cook. Our customers can leave behind the hassle of grocery shopping and cook whenever they want with no food waste,” said Cooky CEO Minh Dang.
Seung-Ho Chae, Managing Director at Nextrans, said there is a need to “innovate” the Vietnam grocery retail market to make it more efficient and transparent.
And as Cooky provides excellent ready-to-cook meals with better pricing and a pioneering system built for farm-to-table distribution,
Nextrans believes that its innovative model will make meal preparations more convenient as well as give Vietnamese people a healthier lifestyle.
Vy Le, General Partner at Do Ventures, said that with our busy schedules, Cooky is there to provide us with a comfortable way to prepare our meals without planning recipes and going to the supermarket.
Le said she is thrilled to support a team with a proven track record and profound experience in FoodTech and supply chain operations. She also expressed confidence that Cooky’s founding team would be able to build on its previous success and create a game-changing food delivery service in the Vietnam market.
Cooky was founded by Minh Dang and Dai Nguyen, the founding members of Foody – Vietnam’s pioneer food delivery player.
After they successfully exited Foody from SEA Group, the leading Internet company in South East Asia, the duo set out on a new journey to serve those who love to cook but don’t have much time to do this.
Since its introduction in the market barely two years ago, the Cooky app now has over 1 million downloads.
The COVID-19 pandemic was a major factor in the surge in the demand for home-delivery groceries and this behavior is being fostered in Vietnam by a young and tech-savvy population.
With the rapid adoption of e-grocery solutions, Vietnam’s e-grocery market is expected to reach $1.5B by 2025, according to Cooky’s estimates.
And with this projections, Cooky continues to stand out as a health-minded FoodTech company that combines an online grocery store with a meal kit service, allowing customers to shop for either individual ingredients or entire recipes.
Cooky provides a wide range of choices with a focus on ready-to-cook meal kits, all of which come with portioned ingredients that contain everything to create healthy dishes at home.
Online orders will be delivered within one hour from order placement or at the customer’s preferred time frame.