One common goal for social media and content marketing is to drive more traffic to the websites. In today’s world, businesses vow by the influence of good content in engaging their target audience so they can interact more often with their brand. Useful and share-worthy content is a significant step to attract more leads and sales opportunities. However, it is challenging.

The way people consume and receive information plays an important part in the whole process of content marketing. For the businesses, doing research and identifying trending topics or problems relevant to the target audience can get time-consuming. Here is when content discovery platforms come into play. The key is to choose the best.

Effortless content discovery at ByteDance

AI-powered content platforms by Bytedance, a Chinese internet technology organization, can understand and analyze texts, videos, and images using computer vision technology and natural language processing. The large-scale ML and deep learning algorithms help in serving users with the content they will find most interesting.

The technology embedded in ByteDance’s platforms learns about interests and preferences of users through their interaction with the content in ways like swipes, time of the day the content is being read, taps, time spent on each article, pauses, dislikes, comments, favorites, etc.  These give results that are extensive, high-quality, and personalized.

Their Xigua Video, a short-video platform gives users a platform to effortlessly discover and enjoy a variety of video stories.

Easy-to-use

ByteDance’s content platforms are user-friendly. Vigo Video is one of the short-video platforms that allow users to share their stories and showcase their talent. The users have access to easy-to-use video editing tools, special effects, and stickers. Similarly, the musical.ly, a short-form video community where people can express themselves through dancing, singing, and many other talents is also a great platform.

Enhancing the experience

The vast amount of social media and content created by people is efficiently accumulated and fed into machine learning algorithms which help in further refining the quality of the content feed and enhancing the experience of the users. Using the virtuous cycle of AI optimizes each stage of the content lifecycle.

Creates a favorable environment for researchers

ByteDance’s AI lab brings together the best of global AI talent, thus providing an environment for researchers to develop new ideas for solving bigger challenges across various AI disciplines.

Content is the king. Invest in the right technology to fuel your growth. Get in touch with the team today.