Travel is one of the most fundamental aspects of our lives, and one field which has always been propelled to new heights thanks to technology. Modern-day TravelTech not only encompasses newer and faster ways to travel but also tools that make it easier in all aspects. The internet has vastly shrunk the world, and travel has also changed because of innovations.
atta -About The Company
atta is a Southeast Asian traveltech company that utilizes AI technology to provide travel booking services. Their platform lets users book travels around Japan and other parts of the world for free, and also notifies users about cheaper options, price fluctuations and allows them to save money on bookings. The company was established in March 2018 and is headquartered in Arakawa-Ku, Tokyo. It launched its mobile app in 2019 and has notified its users over 160,000 times, helping to save over $4.5 million through bookings facilitated via their app.
The Servicesatta uses AI technology to analyze and recommend travel options including ticket costs, accommodations and other related services bookable through their platform. The platform is free to use for customers, and also helps to compare costs on different booking sites for travel and accommodation. Their most attractive feature is their cost analysis using AI, allowing users to find the cheapest flights, projecting costs accurately to provide possible cheaper rates for the future, and notifying users when these options are available.
Their platform also features and advertises travel destinations, vacation plans and other information users can read. This includes destinations and locations in different Asian countries, activities, and gives options to travellers who are looking for fun, new destinations.
Technology and Travel
atta leverages AI to analyze and recommend bookings to its customers. This is done using seasonal data, fares on different sites and booking agencies, patterns of cost fluctuations and accurately made projections. Leveraging tech in a way that helps users to plan and optimize their travel costs helps more people get to their destinations cheaper and provides a more streamlined travel experience.
atta -Investments and Partners
atta had its most recent funding round last year and announced the successful completion of its Series A funding of $3 Million in January 2020. The company is now backed by 31VENTURES Global Innovation Fund, Suneight – PS1 Investment Partnership, Suneight OK Partnership, Mitsubishi UFJ Capital, Mynavi Corporation and others. The company wants to utilize this funding to grow its user base, improve their platform in search and notification capabilities, hire professionals for both technological and marketing efforts, increase regional partnerships and networking, all to provide a better experience for its users.
In the travel industry, the company is partnered with giants like Rakuten Travel, Booking.com, Agoda, Expedia, and others. These firms utilize Atta as a medium to generate bookings for their sites and work with the platform.
COVID-19 and the subsequent lockdown shut the world down in 2020 and for the better part of this year. With more countries opening up and people returning to normalcy, there is expected to be a boom in travel as the world has been locked down for quite some time. Traveltech companies, including atta, stand to benefit from this boom, facilitating journeys in the domestic as well as international setting.