Announcing Global Content Insight 2025 South Korea: A Premier Event for Global IP, AI, and Immersive Media Innovators

The Korea Creative Content Agency (KOCCA) and the Ministry of Culture, Sports and Tourism (MCST) have officially announced that Contents Insight 2025 will be held from November 6 to 7, 2025, at the Hongneung Content Culture Plaza in Seoul, Republic of Korea.

Under the theme “The New Grammar of the Content Industry: IP × TECH”, the event will bring together some of the world’s leading minds in content creation, gaming, immersive media, and artificial intelligence — including experts from Roblox, Meta, Unity, YouTube, Canva (Leonardo AI), GREE Entertainment, and more.

This year’s program marks one of the most ambitious editions yet, signaling South Korea’s growing role as a global nexus where creative IP, advanced technology, and fandom economies converge.

A Stage for Global Convergence

Since its inception, Contents Insight has evolved into one of Asia’s most influential platforms for exploring the intersection of creative IP, digital media, and emerging technology.

While past editions emphasized IP commercialization and international collaboration, Contents Insight 2025 marks a new phase — one that situates Korea at the heart of the global dialogue on how AI, immersive media, and fan ecosystems are reshaping value creation in the content industry.

KOCCA Acting President Yoo Hyun-seok said the event underscores Korea’s vision to position itself “not just as a content powerhouse, but as a testbed where creativity and technology continuously interact.”

The 2025 lineup reflects that ambition. The event gathers twelve global leaders from across the creative and tech spectrum — including Roblox, Meta, Unity, YouTube, Canva (Leonardo AI), GREE Entertainment, and Bento Box Entertainment — to unpack how storytelling, fandom, and production are evolving in a multi-platform, AI-assisted world.

The New Grammar: Why IP × TECH Matters Now

The concept of “IP × TECH” goes beyond the buzz. It reflects a structural change in how stories are created, owned, and monetized.

In the past, intellectual property (IP) was static — a book, film, or character owned by a single entity. Today, IP lives within ecosystems — shared, participatory, and technologically mediated. Platforms like Roblox, Fortnite, and YouTube have transformed fans into co-creators, while generative AI tools like Leonardo AI and Runway ML blur the line between human and machine creativity.

This is the context in which Contents Insight 2025 unfolds. Korea, already home to global cultural exports from Squid Game to NewJeans, is now focusing on how technology amplifies the creative process — from ideation to audience engagement.

Key topics include:

• Globalizing Creative IP: How local stories are transforming into global franchises through international co-productions, strategic partnerships, and cross-platform storytelling.
  
• Immersive and Spatial Storytelling: The evolution of narrative through new hardware and interfaces like Apple Vision Pro, Magic Leap, and interactive spatial design.
  
• AI-Powered Creation: The impact of AI on authorship, workflows, and the ethical boundaries of creative production.
  
• Fandom-Driven Business Models: Long-term IP planning that spans industries—from entertainment to food, gaming, and tourism.
  
• Future-Proof IP Contracts and Governance: Legal and policy frameworks for navigating cross-border rights, AI-era copyright, and global licensing.
  

A Global Stage for Strategic Collaboration

Hosted by KOCCA, Korea’s leading public agency supporting creative industries, Global Content Insight 2025 is designed as a high-impact networking and knowledge-sharing event. 

Attendees will include:

• Executives from K-pop and drama production companies
  
• Immersive technology and generative AI startups
  
• IP holders, content strategists, and studio founders
  
• Government officials, VCs, and cultural policymakers
  

The program includes keynote sessions, themed roundtables, curated networking, and guided cultural experiences showcasing Korea’s innovation ecosystem.

Why Global Content Insight 2025 is a Must-Attend for Global Industry Leaders

• Firsthand Access to IP and Tech Decision-Makers: Network with leaders shaping the global entertainment, content tech, and IP strategy space.
  
• Strategic Intelligence: Gain insights into storytelling futures, global fandom ecosystems, and monetization models built around immersive and AI-enabled content.
  
• Cross-Border Opportunities: Explore co-production, licensing, and investment pathways with Korean and international industry players.
  
• Legal and Policy Perspectives: Stay ahead of evolving copyright and co-ownership regulations in the digital and AI age.
  

Day 1 — Global IP Universe and the Fandom Revolution

The opening day, themed “Global IP Universe and Fandom Revolution,” examines how intellectual property can transcend mediums — evolving into expansive universes fueled by fans, communities, and digital co-creation.

The day begins with Christian Bayley, Global Head of Licensing and Consumer Products at Roblox, who will deliver the keynote,

“Building Global IP Universes: How Roblox Expands Content Beyond Games.”

Bayley’s talk illustrates a paradigm shift: from content as a product to content as a platform. Roblox, with over 200 million monthly active users, has become a living laboratory of user-generated IP, spanning fashion, animation, sports, and education.

By enabling creators to build their own worlds, Roblox exemplifies the next phase of IP evolution — decentralized, participatory, and borderless.

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Transmedia Expansion and Localization Strategies

The conversation will then move from platforms to strategies, featuring Ryosuke Watanabe, Vice President of GREE Entertainment, and Patrick Caligiuri, Executive Producer and Media Advisor to the National Media Office of the UAE.

Their session will explore how Asian and Middle Eastern content ecosystems are globalizing through localized storytelling and transmedia expansion.

In regions where local culture drives creative identity, global scalability depends on understanding both cultural specificity and technological interoperability — a challenge Watanabe and Caligiuri aim to unpack.

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AI, Worldbuilding, and the New Fandom Economy

In the afternoon, Dr. Jane Han, former Creative Strategist at Netflix and Meta, will present

“Worldbuilding First: Designing IP that Resonates with Fans in the Age of AI.”

Han’s talk dives into the core of fandom: emotional investment. She argues that worldbuilding — not just character creation — is what sustains fandom longevity.

With the integration of AI, data analytics, and generative tools, creators can now measure, predict, and co-create fan engagement in real time. Han’s insights highlight how creative empathy and algorithmic precision are merging to forge deeper connections between storytellers and audiences.

The day concludes with a cross-industry dialogue featuring Jae Hong Kim, Vice President of One Million Studio, and Shota Tanaka, Group Executive of DeNA, who will explore how fandom dynamics in K-pop and gaming are converging.

Their session will reveal how interactive fan economies — from social media challenges to metaverse concerts — are turning passive audiences into active IP co-owners, redefining both creative and financial models.

Day 2 — Technology-Driven Innovation and AI-Powered Creativity

The second day turns its lens to the tools and technologies transforming how stories are conceived and produced.

Titled “Technology-Driven Innovation and AI-Driven Creativity,” the agenda blends case studies, artistic perspectives, and technological insights.

Joel Kuwahara, Co-Founder of Bento Box Entertainment and long-time producer of The Simpsons, will open with the keynote,

“The Future of Animation: How Technology and AI Are Expanding Creative Worlds.”

Kuwahara’s session explores how virtual production, real-time rendering, and AI-assisted animation are streamlining production while expanding narrative possibilities.

For a generation of studios struggling between creativity and cost, his perspective provides a blueprint for scalable innovation — where artistry is enhanced, not replaced, by machines.

Immersive Innovation in the Production Pipeline

Following Kuwahara’s keynote, Jichul Lee, CEO of Giantstep, and A.J. Wedding, CEO of Orbital Studios, will spotlight virtual production ecosystems that blend film, gaming, and XR.

Their joint presentation will focus on how real-time 3D engines and AI-enabled visual workflows are reshaping K-content — from music videos to virtual idol performances — setting new benchmarks for immersive storytelling.

This segment will emphasize Korea’s growing influence in spatial computing and visual production, where creative ambition meets engineering excellence.

AI and the Future of Storytelling

Later in the day, Timothy Hsu, Head of Business Development at Leonardo AI (Canva), will present

“Beyond Prompts: Using AI to Tell Stories That Move People.”

Hsu’s talk moves the AI conversation from tool to collaborator — showing how artists and machines can co-create emotionally resonant narratives.

His perspective underscores a new creative economy where AI assists not just in efficiency, but in ideation, design, and meaning-making — a shift that will redefine authorship itself.

Julie Harim Yoon, YouTube Media Partnerships Manager at Google Korea, will then explore how AI-powered localization tools — such as automated dubbing, subtitles, and audience analytics — are enabling creators to transcend linguistic boundaries and reach global audiences at unprecedented speed.

Finally, Gili Miller, Design Director at Unity, will close the day with

“AI in Creative Workflows: Balancing Speed, Scale, and Soul.”

Her session examines a crucial paradox of the AI era — how to harness automation without losing artistic depth. Miller’s talk will blend design ethics and production pragmatism, exploring how the creative process can evolve while preserving its human essence.

Beyond the Stage — Exclusive Workshops and Mentorship

In addition to the public sessions, KOCCA will organize small-group linkage workshops for around 15 selected participants.

These workshops provide rare access to one-on-one mentorship from speakers such as Christian Bayley (Roblox), Dr. Jane Han (Netflix/Meta), Joel Kuwahara (Bento Box Entertainment), and Timothy Hsu (Leonardo AI).

Participants will engage in deep-dive discussions on IP scalability, cross-market storytelling, and AI-enhanced creativity, creating a bridge between global best practices and emerging Asian innovators.

This format — intimate, interactive, and outcome-driven — reflects KOCCA’s broader goal: transforming thought leadership into tangible collaboration.

Past Speakers Who Shaped the Conversation

Global Content Insight has welcomed renowned speakers from across the creative and tech landscape. Past editions featured:

• John Kahrs, Director, Broad Reach Pictures (Academy Award®-winning director of Paperman, co-director of Over the Moon, and former animator at Pixar and Disney)
  
• Gretchen Libby, Director of Specialists, Media & Entertainment, Games & Sports (Notable movies: Star Wars and Transformers).
  
• Dan Smiczek, Virtual Production Supervisor, Amazon MGM Studios
  
• Paul Deetman, Founder & CEO, KeokeN Interactive / Hunchback Studios
  
• Kaushal Modi, Senior Vice President, Jio Entertainment Services (former YouTube and Google executive)
  
• Ryan Michero, Director of Photography, Pixar Animation Studios
  
• Hwang Jae-heon, Executive, Kakao Entertainment
  
• Kim Min-seok, Writer of Juvenile Justice
  
• Choi Hang-yong, Director of The Silent Sea
  
• Seung-yeop Baek, Executive, Locus X
  
• Rene Schultz, Director, Microsoft, expert on immersive content technologies
  

These speakers have shared invaluable insights on storytelling, production innovation, audience engagement, and the future of IP-driven media.

Event Access and Registration

Contents Insight 2025 welcomes both industry professionals and the general public.

Advance registration is available on the official event website, www.contentinsight.kr/en.
A preview video, available on YouTube, offers a glimpse into this year’s agenda, speakers, and the immersive spirit of the event.

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Why Contents Insight 2025 Matters

The rise of K-content — spanning cinema, gaming, webtoons, and music — has not just been a cultural phenomenon; it has become a strategic industry pillar.

South Korea’s content exports exceeded US$13 billion in 2024, according to MCST data, driven by the country’s consistent integration of technology, storytelling, and community engagement.

Events like Contents Insight serve as both barometers and catalysts for this ecosystem, showcasing how Korea’s creative economy is responding to — and shaping — global trends.

This year’s focus on IP × TECH is particularly timely. As AI-generated media proliferates and questions of authorship, ownership, and ethics intensify, the global content industry stands at a crossroads.

By bringing together pioneers who are redefining storytelling frameworks, Contents Insight 2025 becomes more than an event — it’s a manifesto for the next creative paradigm.

Korea’s Strategic Bet: From Content Exporter to Creative Ecosystem Leader

While K-content’s global influence has long been recognized, the strategic ambition now extends beyond exporting cultural products to exporting creative infrastructure.

KOCCA’s programs in virtual production, AI education, and global IP incubation are nurturing a generation of creators capable of building for a digital-first world.

Through platforms like Contents Insight, Korea signals its transition from a content exporter to a content ecosystem architect — designing frameworks where global creators, investors, and technologists converge to co-create the next wave of culture.

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The Takeaway

In essence, Contents Insight 2025 embodies the new grammar of creativity — where IP is dynamic, fandoms are participatory, and technology is not just a tool but a storytelling partner.

By bridging global perspectives and Korean innovation, the event offers a preview of what the future of creative industries could look like: distributed, immersive, and deeply human.

For global creators, investors, and policymakers, the conversations in Seoul this November will likely echo far beyond Korea’s borders — shaping how stories are told, owned, and experienced in the decade to come.

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For registration and full agenda details, visit www.contentinsight.kr/en