Inside Vidopix: The AI Platform That Predicts How Audiences Feel About Your Videos

Founder and CEO Atique Bandukwala on turning videos into data-driven intelligence that empowers creators, brands, and marketers worldwide.

In a world where video content dominates screens and ad budgets, brands still struggle to understand one key thing, what truly connects with their audiences. Despite over $900 billion being spent on video ads annually, 70% fail to make an impact. The missing link? A deep understanding of human emotion and reaction before a video ever goes live.

That’s where Vidopix steps in. Founded by Atique Bandukwala, Vidopix is an AI-powered video intelligence platform designed to help brands, creators, and marketers predict audience reactions and emotional engagement before they spend a single dollar on promotion.

The startup is an AI-powered video intelligence platform that helps brands, creators, and marketers understand how their videos will perform before they go live. It watches videos the way people do, decoding emotions, attention levels, and reactions to reveal what connects and what doesn’t. In simple terms, Vidopix tells you what your audience will feel before you hit publish.

Atique, who brings over 16 years of experience across FMCG, media, and startups, built Vidopix out of a simple but powerful observation — while brands knew how many people watched their videos, they never truly knew how people felt while watching them. This gap between numbers and emotions became the foundation of Vidopix’s mission to make videos “talk back.”

Recently, AsiaTechDaily sat down with Atique Bandukwala to dive deeper into the story behind Vidopix, its technology, and its growing global footprint. Having also participated in the AsiaStartupExpo Q3 2025, Atique shared valuable insights on how emotion-led AI is redefining the future of video marketing. In this interview, he discusses the inspiration behind Vidopix, the evolution of its products, and what lies ahead for the world’s first video listening platform.

What was the moment that led to the birth of Vidopix, and how did you move from identifying the gap to building a working solution?

After years in advertising and media, I realized that brands were spending enormous amounts of money creating videos, but no one really knew how audiences would react until after launch. That felt like a huge blind spot. The breakthrough moment came when we asked ourselves, ‘What if we could predict audience reactions before a video went live?’ That question became the seed for Vidopix. We built it from scratch, trained it on real audience data, emotional cues, and cultural contexts, so that brands could create smarter and more emotionally resonant videos from the very start.

Vidopix is described as the world’s first AI-powered “video listening” platform. How exactly does the technology ‘listen’ to a video, and what sets it apart from traditional video analytics tools?

Traditional analytics show you numbers; Vidopix shows you emotions. Our AI listens to videos frame by frame, tracking expressions, emotions, attention drops, and moments of impact to understand how people are likely to respond. It doesn’t just measure engagement; it reveals why people engage in the first place.

Can you explain how your three products — InstaVidIQ, SurveyCine, and Pixi Chat — fit into the larger vision of creating a global “Video Intelligence Layer”?

Each product is designed to help people truly understand video performance. InstaVidIQ allows brands to upload any video and instantly see insights on its emotional and behavioral performance. SurveyCine enables companies to run video-based surveys and gather authentic feedback quickly. Pixi Chat is our AI assistant that allows users to literally chat with their videos to discover deeper insights. Together, they form what we call the Video Intelligence Layer, a smarter, faster way for the world to understand video.

How does Vidopix handle multilingual and cultural differences when decoding audience reactions across 250+ languages?

We designed Vidopix to be truly global. The AI has been trained across diverse languages, accents, and expressions, covering everything from how humor lands in Japan to how curiosity shows up in India. It doesn’t just translate words; it understands context. That’s how Vidopix decodes emotion and meaning across more than 250 languages and cultures, making insights universal and inclusive.

What are the most common creative or strategic mistakes you see brands making in their video content?

Many brands still create content for algorithms instead of audiences. They chase trends instead of authenticity. The biggest mistake is assuming that higher view counts equal greater impact. But attention is not the same as emotion. Videos succeed when they make people feel something, and that’s exactly what Vidopix helps brands measure and master.

Who are your earliest adopters — creators, agencies, or enterprises — and how have their use cases shaped product development?

Our earliest users were brands, agencies, and research teams that wanted to test campaigns before launch. They helped us shape Vidopix into a platform that feels effortless, where uploading a video and getting insights takes less than five minutes. Each use case taught us something valuable, and those insights helped us create a platform that beautifully blends data and storytelling.

Could you share where Vidopix currently stands in terms of funding and what your near-term fundraising or expansion plans look like?

Vidopix has been built from the ground up without external capital, and we’re proud of that. We’ve reached a point where the product is validated, traction is strong, and interest from global markets is increasing rapidly. We’re now in discussions with strategic investors and partners who share our vision of building emotion-driven video intelligence as a global category. Our focus is on expanding across India, the GCC, and the US, strengthening integrations, and scaling responsibly while staying true to the purpose that started it all.

You recently participated in AsiaStartupExpo Q3 2025. How was that experience, and what key takeaways or connections stood out for you?

The experience was truly energizing. AsiaStartupExpo brought together some of the most inspiring founders and investors who are building with purpose, not just ambition. For us, it reaffirmed that the future of AI is not just about automation; it’s about empathy and understanding. The response to Vidopix was overwhelming and validated that emotion-led AI isn’t just the next big idea; it’s the one the world has been waiting for.

Finally, looking ahead, what’s your long-term vision for Vidopix? Do you see it evolving into a creative intelligence ecosystem beyond video, or focusing on becoming the global standard for video insight?

Video is only the beginning. Our larger vision is to build the world’s intelligence layer for human expression. We want to help every creator and brand understand emotion, not through intuition alone, but through AI that listens, learns, and feels. If Apple changed the way people communicate and Nike inspired the way people move, Vidopix will redefine the way the world connects through emotion.

What started as one founder’s frustration with guesswork in video marketing has turned into a platform that’s changing how the world listens to emotion. Vidopix bridges art and analytics, giving creators and brands the confidence to tell stories that truly connect. As Atique Bandukwala puts it, this isn’t just about smarter videos — it’s about more human ones.

For Atique Bandukwala, the mission goes beyond analytics. It’s about building technology that understands people. And in a world overflowing with content, that may be exactly what the future of video needs.