Indonesian cloud kitchen operator Legit Group bags $13.7m in fresh funding

Legit Group, a multi-brand cloud kitchen operator in Indonesia, has raised a total of $13.7 million in a Series-A funding round led by MDI Ventures.

Other investors in the round included Sinar Mas Digital Ventures, East Ventures, and Winter Capital.

The company plans to use the funds to expand its operations beyond Jabodetabek and innovate its technology to achieve more efficient systems.

Legit Group currently operates four brands, including Pastaria, Sei’Tan, Sek Fan, and Ryujin, which do not have offline locations and operate under a cloud business model.

The company’s focus on developing F&B brands using technology to maximize profits has given it a competitive advantage in the cloud kitchen market.

Bram Hendrata, Chairman of Legit Group, expressed his excitement about the strong group of investors supporting the company’s vision of “Food for Everyone”.

The company plans to use the funding to strengthen its commitment to bringing more food to various places while improving its technology for more efficient operations. Legit Group aims to achieve economic balance while continuing to strive for a healthy unit of economics. It also seeks to expand in 2023 by targeting Jabodetabek and other cities with large delivery markets.

Donald Wihardja, CEO of MDI Ventures, expressed confidence in Legit Group’s founder Bram Hendrata’s experience and ability to develop innovative and effective product and marketing strategies.

The investment is expected to create positive synergy and greater success for both parties. The funding is also part of MDI Ventures’ effort to provide a positive social impact on the growth of the agriculture sector in Indonesia.

Legit Group’s commitment to providing the best experience to all customers is reflected in its routine inspections for R&D facilities, central kitchen production plant, cloud kitchen outlets, and food delivery.

The company combines the expertise of chefs and food scientists to ensure that every food item delivered to customers is fresh and in optimal condition, even after the delivery process.