ResortPass raises $26m, welcomes new CEO Michael Wolf

ResortPass, a pioneer in offering day access to luxury hotels and resorts around the world has raised $26 million in Series B funding that it would use to scale the organization and expand to more global destinations in 2023.

ResortPass has also announced the appointment of Michael Wolf as its new CEO.

The funding round was co-led by Declaration Partners and 14W together with existing lead investor CRV and new investors including William Morris Endeavor, Gwyneth Paltrow, Jessica Alba and Brian Kelly, also known as The Points Guy.

“The ResortPass product-market fit is the strongest I have seen in over two decades of collaborations with innovative businesses,” Wolf said.

He added that consumers are deeply obsessed with the access they now have while their partner hotels and resorts also value these new consumers.

Wolf also expressed optimism of their continued effort to stay as a market leader in day access.

ResortPass allows a user to access hotel and resort amenities such as the pool, spa, fitness center, and more without having to book for an overnight stay.

Since its launch in 2016, ResortPass has worked with more than 900 hotels and resorts around the world, including the Ritz Carlton, Four Seasons, W Hotels, Hyatt Hotels, Fairmont, and Westin.

ResortPass has since more than doubled its number of users and has delivered over 1,600,000 guests to partner hotels. In addition to being the leading consumer marketplace in this space, ResortPass is also the main provider of day access management software for hotels, providing a robust SaaS software solution for its partners.

Adam Hayashi, Vice President of Revenue Management and Analytics at Accor, one of the world’s largest hospitality companies with over 5,300 locations, said that as an early adopter of ResortPass, Accor has seen substantial incremental ancillary revenue from the pools, cabanas and spas at their hotels and resorts.

He said that the technology that was introduced by ResortPass was well-received by their operational teams while its caliber of guests strongly aligns with their target clientele.

According to Brian Loughnane, Corporate Director of Operations at Hyatt, ResortPass has seamlessly collaborated with more than 60 of their hotels to deliver a unique guest experience and help drive revenues. It also enables these hotels to consistently access a previously untapped revenue stream from a different guest segment, creating a new and broader customer base. This elevated guest experience as it allows both the locals and visitors to enjoy many hotel amenities that are usually reserved for registered hotel guests.

Ryan Ackell of 14W said ResortPass is now pioneering a whole new segment of the $1.5 trillion global lodging industry and by creating this opportunity for hotels and guests, ResortPass is aligning the industry with how people are choosing to take time off with shorter, more frequent experiences closer to home.