SerMorpheus raises $2.5m to bring Web3 to Indonesian mass market

SerMorpheus, an Indonesia-based web3 brand-retailer enabler, announced that it raised $2.5 million in a seed funding round anchored by Intudo Ventures and participated by 500 Global, Febe Ventures, AlphaLab Capital, BRI Ventures, and Caballeros Capital.

Launched in January 2022, SerMorpheus is an Indonesian web3 enablement platform onboarding brands and retailers into the new digital economy. It empowers brands and creators to develop NFTs and manage utilities that allow them to engage directly with customers and communities, unlocking brand value through ultra-personalized shopping experiences.

Through the company’s online-to-offline bridge, NFT holders can earn real-life benefits at events held by brands and retailers, and seamlessly claim/mint branded NFTs in real-life through offline activities, such as concerts, movies, and branded events.

SerMorpheus is building infrastructure for Indonesian brands and creators that connect web3 products and services to web2 users, eliminating technical barriers and reducing friction.

The company works directly with Indonesian and global businesses, brands, and creators to develop NFT products and features to improve community engagement and unlock utility, acting as a technical partner to help them build web3 products and services for their customers and fanbases.

For users, SerMorpheus eliminates onboarding friction by directly connecting with global NFT marketplaces on their behalf, and allowing transactions to be made in rupiah (IDR) with just an email address and phone number, simplifying the process to enter the new digital economy.

“We envision web3 will be part of our daily life in the future and NFTs have massive potential to reach an even bigger audience than crypto has,” said Kenneth Tali, Co-Founder, SerMorpheus. “Web3 has gained significant traction in Indonesia, where community and consumer products consistently outperform other market segments. We are excited to bring NFTs to Indonesia’s mass market as a gateway to the greater world of web3.”

With this round of financing, the startup will focus on building out infrastructure to bridge the gap between web3 and Indonesian brands and consumers, and recruiting top talent across all functions.

The company is developing creator tools, including a self-service drag and drop NFT builder, which allow users to mint and release NFTs quickly with zero technical knowledge required. SerMorpheus will also provide analytical tools to help creators track their collection and user base.